
11 - 50 employees
Founded 2025
🛍️ eCommerce
🤝 B2B
📣 Marketing
eCommerce • B2B • Marketing
Valerie Group is performance infrastructure for direct-to-consumer (DTC) e-commerce brands: an invitation-only partner that pairs a proprietary AI intelligence platform with elite human operators to scale digital-native consumer brands. They replace traditional agency and fund models by providing a unified service engine (paid media, creative, CRO, email, SEO, tech, and strategy), rigorous A/B testing and pilot frameworks, and a path to performance‑based capital that delays dilution until value is proven. Valerie integrates with platforms like Shopify, Meta, Google, TikTok and Amazon, focuses on outcome-driven growth and compounding execution, and targets founders who are operationally constrained but have high-margin, retention-ready products.
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11 - 50 employees
Founded 2025
🛍️ eCommerce
🤝 B2B
📣 Marketing
eCommerce • B2B • Marketing
Valerie Group is performance infrastructure for direct-to-consumer (DTC) e-commerce brands: an invitation-only partner that pairs a proprietary AI intelligence platform with elite human operators to scale digital-native consumer brands. They replace traditional agency and fund models by providing a unified service engine (paid media, creative, CRO, email, SEO, tech, and strategy), rigorous A/B testing and pilot frameworks, and a path to performance‑based capital that delays dilution until value is proven. Valerie integrates with platforms like Shopify, Meta, Google, TikTok and Amazon, focuses on outcome-driven growth and compounding execution, and targets founders who are operationally constrained but have high-margin, retention-ready products.
• Drive paid social growth across Valerie's portfolio of ecommerce brands • Own TikTok performance end-to-end, from campaign strategy and execution to creative testing, optimisation, and performance analysis • Scale TikTok profitably to contribute to customer acquisition and revenue growth • Work with Creative, Analytics, Paid Media, AI, and Brand teams to identify winning creative concepts, audiences, and campaign strategies • Continuously test hooks, formats, audiences, and creative concepts • Translate performance data into clear, actionable feedback for Creative teams • Proactively identify performance risks and opportunities • Build testing frameworks and playbooks to help brands learn and scale faster • Communicate performance insights and recommendations to internal stakeholders • Participate in account audits, campaign setup, optimisation, troubleshooting, and reporting • Complete the hiring process, including conversations with Talent, the Hiring Manager, cross-functional stakeholders, and leadership, plus a role-specific assessment where applicable
• 4–5+ years of hands-on experience managing TikTok Ads, ideally within ecommerce or DTC businesses • Proven experience scaling TikTok purchase/conversion campaigns and driving measurable revenue growth • Strong understanding of TikTok Ads Manager, including campaign setup, targeting, bidding, budget allocation, optimisation, and reporting • Deep understanding of TikTok's creative ecosystem, including UGC, creator-led content, short-form video, static, motion, hooks, and storytelling • Proven experience developing and running structured creative and performance experiments • Strong understanding of ecommerce performance metrics including ROAS, CPA, CAC, CTR, CPM, conversion rate, and profitability • Experience with attribution, UTM tracking, pixel implementation, and conversion measurement • Ability to audit TikTok accounts, identify performance gaps, and turn insights into clear optimisation actions • Strong analytical and problem-solving skills • Excellent communication and collaboration skills across Creative, Analytics, Paid Media, and Brand teams • Ability to work independently and take ownership in a fast-moving environment
• Competitive compensation • Tools needed to do your best work • Meaningful work with visible impact • High ownership from day one • Collaboration with experienced founders, operators, and specialists • Opportunities to grow as Valerie grows • Inclusive workplace committed to helping people from different backgrounds, experiences, and perspectives thrive
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