Manager, Paid Media

🔥 39 minutes ago

🇮🇳 India – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

📈 Performance Marketing

👻 Ghost score 25%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Weekday (YC W21)

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2021

💼 Consulting

👥 HR Tech

☁️ SaaS

Consulting • HR Tech • SaaS

Weekday is a modern recruitment platform that combines AI technologies with a vast database of potential candidates, aiming to streamline the hiring process for companies in India. They offer various services, including a proactive outreach approach that helps employers connect with top talent, as well as tools for candidates to easily apply for jobs. Weekday's emphasis on candidate engagement through multiple channels, including email, WhatsApp, and phone calls, sets it apart in the competitive landscape of recruitment agencies.

📋 Description

• Lead paid media strategy and budget allocation across products, geographies, languages, audiences, and marketing channels • Optimize investments using ROI, CAC, ROAS, LTV, and CPI • Develop scalable full-funnel strategies covering acquisition, consideration, conversion, remarketing, and retention • Own campaign strategy, execution, optimization, and performance across Google Ads, Google Search, Performance Max, DV360, Meta Ads, Universal App Campaigns, Apple Search Ads, TikTok Ads, and other platforms • Oversee campaign setup, targeting, bidding, budgets, creative testing, and ongoing optimization • Develop audience segmentation, targeting, remarketing, and lookalike strategies • Partner with Product and Data teams on high-value customer segments and growth opportunities • Define and improve paid media measurement and attribution frameworks • Lead attribution modeling, incrementality testing, marketing mix modeling, A/B testing, and full-funnel measurement initiatives • Analyze campaign and channel performance and provide actionable recommendations • Design and execute tests across creatives, messaging, landing pages, audiences, bidding strategies, and campaign structures • Evaluate emerging advertising formats, automation, and AI-powered campaign solutions • Manage media agencies, advertising platforms, and external vendors, including selection, onboarding, negotiations, renewals, and performance management • Build and manage a scalable affiliate marketing program, including commission and incentive models • Build, develop, and mentor a high-performing paid media team • Set goals, KPIs, and performance expectations while improving processes and workflows • Manage and support remote team members across different locations • Deliver performance reporting to leadership and stakeholders covering CAC, ROAS, LTV, CPI, conversion rates, revenue, and marketing ROI • Present investment plans, campaign performance, insights, and recommendations • Collaborate with Marketing, Data, Engineering, Product, Finance, and Legal teams • Ensure campaigns and measurement practices comply with legal and privacy requirements

🎯 Requirements

• Minimum 7 years of experience; required range of 7–12 years in Paid Media, Performance Marketing, Growth Marketing, or related fields • Strong experience developing and executing full-funnel marketing campaigns • Proven experience managing large-scale, multi-channel paid media campaigns • Experience developing and executing global media strategies across multiple markets • Strong analytical and data-driven decision-making skills • Hands-on expertise in Attribution Modeling, Incrementality Testing, Marketing Mix Modeling, Media Measurement, and Full-Funnel Performance Metrics • Experience working with cross-functional teams and influencing stakeholders without direct authority • Strong negotiation and vendor management skills • Experience managing remote teams • Experience selecting and managing external media agencies • Hands-on experience with Google Ads, Meta Ads Manager, DV360, GA4, TikTok Ads Manager, and Looker or other reporting and BI platforms • Preferred: Affiliate Marketing, DTC or B2C businesses, subscription-based business models, global or international media agencies, AI-powered advertising tools, campaign automation, and AI/productivity tools