Director, Influencer

🔥 0 minutes ago

🇩🇪 Germany – Remote

⏰ Full Time

🔴 Lead

💅 Influencer Marketing

👻 Ghost score 11%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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VaynerMedia

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2009

📱 Media

🤝 B2B

📣 Marketing

Media • B2B • Marketing

VaynerMedia is an integrated creative and media agency that places social media at the core of its operations. They blend traditional advertising approaches with modern internet-centric storytelling, focusing on consumer-centric creative ideas. The company is dedicated to driving business outcomes for brands by understanding consumer attention and channels. VaynerMedia provides integrated services that include creative strategy, media planning and buying, analytics, and influencer marketing.

📋 Description

• Help oversee the EMEA CAIT team, covering Creators, Affiliates, Influencers, and Talent, with priority markets UK and Germany. • Report to the VP of CAIT EMEA, with a dotted-line relationship to the SVP, CAIT at VaynerX. • Set standards from initial brainstorm through final assets, ensuring output is relevant, high quality, optimised for views, creatively effective, and commercially safe. • Oversee strategy and operations for sourcing diverse creators and talent for clients’ brand channels and related initiatives. • Integrate the external CAIT network into AIM (Analyse, Ideate, Make) and PAC (Platforms, Algorithms, Culture) workflows to drive Production Excellence. • Lead key accounts, driving efficiencies and proactive problem solving across SMA’S, CAIT, Production, Live Shopping, Experiential, and incremental ideas. • Partner with Client Partnerships, Strategy, and Creative leadership to architect CAIT-led campaigns and translate brand concepts into casting strategies. • Train the team to proactively pitch CAIT-led concepts and position CAIT as a strategic internal and external partner. • Define and enforce excellence standards, including the distinction between "Creator as Talent" and "Veditor". • Establish virtual directing frameworks and training to guide creator talent toward performance metrics and optimisation. • Manage and develop the CAIT team, training them as Casting Directors and Producers. • Oversee end-to-end CAIT operations, including systems for contract negotiations, payment processing, and project timelines. • Monitor financial health and optimise workflows to reduce revisions and deliver high-volume assets at workable margins. • Act as escalation point for negotiations and usage-rights issues, protecting the agency and clients from liability. • Serve as VaynerMedia’s internal CAIT subject matter expert and advise Creative and Strategy teams on creator scope and trends. • Represent VaynerMedia at industry panels, events, and new business pitches. • Turn creator-economy trends into actionable business opportunities for clients.

🎯 Requirements

• 7-10 years of experience in social media, creative advertising, or talent management • Creative/Operator Hybrid: You have the taste level to improve a piece of creative work and the operational brain to manage the budget and timeline behind it. • The Seller Mindset: You are comfortable in a room with clients, articulating the business value of creators and defending creative decisions. • Practitioner Empathy: You understand the friction points of making content (because you’ve done it) and can build workflows that remove barriers for both the creator and the agency. • Servant Leadership: You work for your team, not the other way around. You are responsible for creating an environment that fosters health, development, and inclusivity. • Emotional Intelligence: You catch stress, fear, and anxiety in your team and convert it into practical optimism. When you need an outlet, you let it flow up, never down or across. • Recruiting Partner: You actively partner with recruiting to support Vayner’s talent practices and build the best possible team. • Clouds and Dirt: You are a practitioner who balances high-level strategy (clouds) with execution (dirt). • Social-First Lens: You are accountable for carrying out your role with a social-first mindset, ensuring all output meets the Vayner standard of excellence. • Ownership: You take responsibility for actions and impact, pointing thumbs (at yourself) and not fingers (at others). • Kind Candor: You deliver feedback that is clear, direct, fair, and empathetic. • Persuasion & Clarity: You can lead complex conversations and presentations at a moment’s notice, delivering messages in a clear, authentic way to get buy-in from stakeholders. • Navigating Difficulty: You prioritise and navigate difficult conversations effectively. • "Yes, And": You practice a mindset where all voices are valuable. • Change Management: You help guide teams through change, collaborating with senior levels to share what’s working and accelerate growth across the company. • Risk Taking: You identify opportunities for junior team members to take risks and give them permission to challenge themselves. • Must be authorised to work in Germany.

🏖️ Benefits

• Unlimited Holiday + 1 Day Birthday Leave • YuLife (online discount platform) • Enhanced Parental Leave • Unlimited Coaching sessions, which can be private and team class sessions • Cycle to work scheme • Employee Assistance Program (Financial, Mental and Physical Wellbeing) • Cash Plan with Medicash - Level 1 cover, option to add partner, 4 children can be added for free • Virtual GP, Skinvision, 24/7 Health and Stress Helplines, Discounted Gym, Medicash Extras • 2 weeks Work From Anywhere • Life Assurance • Income Protection • Group Personal Pension