Salesforce Marketing Cloud Specialist

🕒 Yesterday

🇧🇷 Brazil – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

infoinfo

🗣️🇧🇷🇵🇹 Portuguese Required

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Logo of Vermont XCenter

Vermont XCenter

501 - 1000 employees

Founded 1996

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Vermont XCenter is an innovative consulting agency that has been providing customer service solutions for over 20 years. Specializing in omnichannel communication, the company helps businesses optimize their customer interactions through various channels such as phone, WhatsApp, and social media. With a focus on enhancing client experiences, Vermont XCenter integrates technology and human support to deliver comprehensive call center services tailored to meet the unique needs of each client.

📋 Description

• Create, configure, and execute automated multichannel campaigns across email, SMS, push notifications, social media, and other digital channels • Segment audiences based on behavioral, demographic, or transactional data • Design and implement customer journeys in Journey Builder, defining triggers based on user actions • Ensure personalized and effective experiences throughout every stage of the funnel • Organize and segment contact data using Data Extensions and Audience Builder • Ensure data quality and compliance • Monitor metrics such as open rates, conversion rates, and ROI using Email Studio and Analytics Builder • Conduct A/B tests to optimize content, send times, and audience segmentation • Generate custom reports for stakeholders • Integrate Marketing Cloud with Sales Cloud, Service Cloud, and external systems via APIs • Configure data synchronization and cross-CRM automations • Collaborate with marketing, sales, and IT teams • Train internal users on Marketing Cloud functionality • Stay current with platform updates and participate in Salesforce ecosystem communities and events • Identify and resolve campaign issues, including email deliverability and rendering problems • Optimize the Marketing Cloud infrastructure to improve performance

🎯 Requirements

• Hunter profile, with a focus on active prospecting and strong consultative-selling skills • Proficiency in AMPscript, SQL, and SSJS (Server-Side JavaScript) • Extensive experience with Journey Builder, Email Studio, Automation Studio, and Contact Builder • Experience with Marketing Cloud Connect and integrations with Sales Cloud and Service Cloud • Experience with APIs and external systems • Ability to create complex SQL queries and automations for segmentation and sends • Knowledge of Data Extensions and Audience Builder • Knowledge of performance metrics, A/B testing, and campaign optimization • Bachelor's degree (as specified in the job metadata) • SFMC Email Specialist or SFMC Consultant certifications are mentioned as examples of professional development, not as explicit requirements • Availability for full-time work • Engagement under an independent contractor arrangement

🏖️ Benefits

• Attractive fixed and variable compensation • Professional development plan • Dynamic and collaborative environment • Genuine opportunity for career growth • Flexibility and autonomy • Remote work opportunity (job type: remote)

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