Global Omnichannel Innovation & Launch Portfolio Lead

Job not on LinkedIn

🔥 0 minutes ago

🌐 Spain, Germany, +2 more countries – Remote

🇪🇸 Spain – Remote 🇩🇪 Germany – Remote 🇵🇹 Portugal – Remote 🇮🇹 Italy – Remote

⏰ Full Time

🟠 Senior

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Viatris

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2020

🏥 Healthcare

💊 Pharmaceuticals

⚕️ Healthcare Insurance

Healthcare • Pharmaceuticals • Healthcare Insurance

Viatris is a global healthcare company committed to improving access to high-quality medicines for patients worldwide. They offer a diverse range of products including brands and generics, and focus on various therapeutic areas that address both noncommunicable and infectious diseases. Viatris operates with a goal of providing reliable medication supply, ensuring that patients receive the treatments they need when and where they need them. The company is dedicated to healthcare empowerment, facilitating healthier living through various stages of life, supported by their global healthcare gateway. Their operations are grounded in a strong commitment to sustainability, corporate governance, and regulatory compliance across different geographies.

📋 Description

• Partner with Global Brand and Global Launch Teams to integrate Customer Engagement and Omnichannel strategy into launch planning • Translate brand strategy, customer insights and launch objectives into Customer Engagement strategies, journeys and activation principles • Define channel mix, sequencing, cadence and touchpoint roles across customer journeys • Lead end-to-end customer journey design for innovative assets from pre-launch through post-launch acceleration • Design integrated engagement models combining Field Force, CRM, digital channels, scientific engagement, events, websites, email, social/media and emerging channels • Explore personalization, dynamic engagement and digital opportunities for patients • Connect innovative launch requirements with CRM, customer data, content management, digital channels, analytics, performance measurement and AI-enabled capabilities • Translate launch needs into business requirements and support engagement orchestration and execution • Co-create locally relevant Customer Engagement models with priority and early-launch markets • Support markets in translating global engagement strategies into actionable launch plans • Drive launch readiness through milestones, dependencies and readiness criteria • Identify execution gaps and coordinate corrective actions across Global and Local teams • Define Customer Engagement KPIs and measurement approaches • Optimize engagement using customer and channel signals • Capture launch learnings and develop reusable Viatris omnichannel capabilities and launch frameworks

🎯 Requirements

• Significant experience in pharmaceutical marketing, omnichannel, digital, customer engagement, or launch excellence • Demonstrated experience supporting new product launches and/or innovative brands • Strong understanding of pharmaceutical Go-to-Market models and the interaction between Marketing, Field Force, Medical and Market Access • Experience designing customer journeys and integrated Field + Digital engagement strategies or pure digital activation • Good understanding of CRM, customer data, segmentation, personalization, content and marketing automation • Ability to translate strategic ambitions into practical, executable and measurable plans • Experience working across Global and Local teams in a complex matrix organization • Strong influencing and stakeholder management skills, with the ability to lead without formal authority • Ability to operate effectively in a fast-moving and evolving environment • Strong analytical mindset and focus on measurable business impact • Excellent communication and presentation skills • Fluent English

🏖️ Benefits

• Competitive salaries • Benefits • Inclusive environment • Equal opportunity employment