Analyst

🔥 3 minutes ago

🇮🇳 India – Remote

💵 ₹70k - ₹100k / month

⏰ Full Time

🟢 Junior

🟡 Mid-level

🧐 Analyst

🚫👨‍🎓 No degree required

👻 Ghost score 0%

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Logo of Vida Shoes International

Vida Shoes International

51 - 200 employees

Founded 1973

🏭 Manufacturing

💼 Consulting

👗 Fashion

Manufacturing • Consulting • Fashion

Vida Shoes International is a leading company in the footwear industry, known for its comprehensive approach to enabling brands to achieve their goals. Since 1974, Vida Shoes has offered expertise in transforming a designer's inspiration into a finished product ready for sale. The company operates in various categories including fashion, kids, outdoor & lifestyle, athletic, and men's footwear. With a rich history that began in a parent's basement and expanded globally, Vida Shoes maintains a spirit of unity and individuality across its team. The company is headquartered in New York City, and prides itself on being the most credible name behind many successful shoe brands.

📋 Description

• Own reporting on ecommerce performance and paid media across Google, Meta, TikTok, Amazon Ads, affiliates, and other channels • Build and maintain dashboards in Looker Studio, Tableau, or Power BI • Analyze campaign and channel performance and recommend budget allocation, bidding, audience, and creative optimizations • Design, run, and interpret A/B tests on landing pages, site experience, promotions, and ad creative • Evaluate attribution using platform data, GA4, and incrementality or MMM approaches where available • Analyze customer cohorts, retention, lifetime value, repeat purchase rates, and LTV:CAC by channel • Support merchandising and promotional planning through product, category, pricing, and discount performance analysis • Forecast revenue and marketing spend for weekly, monthly, and seasonal peaks • Audit tracking and data quality, including pixels, UTMs, conversion APIs, and GA4 events • Present findings to non-technical stakeholders with clear, actionable recommendations

🎯 Requirements

• 2–4 years of experience in ecommerce, digital marketing, or retail analytics • Strong SQL skills and advanced Excel/Google Sheets • Hands-on experience with GA4 and at least two major ad platforms (Google Ads, Meta Ads Manager, TikTok Ads, Amazon Advertising) • Experience building dashboards in a BI tool • Solid grasp of performance marketing metrics, funnel analysis, and attribution concepts • Working knowledge of A/B testing and basic statistics (significance, sample size) • Ability to explain complex data simply and turn analysis into a clear recommendation • Attention to detail and skepticism about data quality • Python or R for analysis or automation is nice to have • Experience with Shopify, Magento/Adobe Commerce, or Salesforce Commerce Cloud is nice to have • Familiarity with marketing mix modeling, incrementality testing, or Northbeam, Triple Whale, or Rockerbox is nice to have • Experience with CRM and email/SMS platforms (Klaviyo, Braze, Attentive) is nice to have • Experience with data warehouses (BigQuery, Snowflake) and dbt is nice to have

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