Paid Search Manager

🔥 2 minutes ago

🇮🇳 India – Remote

💵 ₹116.7k - ₹166.7k / month

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Vida Shoes International

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1973

🏭 Manufacturing

💼 Consulting

👗 Fashion

Manufacturing • Consulting • Fashion

Vida Shoes International is a leading company in the footwear industry, known for its comprehensive approach to enabling brands to achieve their goals. Since 1974, Vida Shoes has offered expertise in transforming a designer's inspiration into a finished product ready for sale. The company operates in various categories including fashion, kids, outdoor & lifestyle, athletic, and men's footwear. With a rich history that began in a parent's basement and expanded globally, Vida Shoes maintains a spirit of unity and individuality across its team. The company is headquartered in New York City, and prides itself on being the most credible name behind many successful shoe brands.

📋 Description

• Independently manage and optimize paid search programs across multiple D2C/e-commerce brands • Build, manage, and optimize Google Search, Google Shopping, Performance Max, Demand Gen, and Microsoft Ads campaigns • Own campaign performance against revenue, ROAS, conversion, and profitability goals • Develop campaign structures and segmentation strategies based on product performance, category, brand, margin, seasonality, and business priorities • Conduct product-level performance analysis to identify top-performing products, underperformers, wasted spend, and scaling opportunities • Manage and troubleshoot Google Merchant Center, product disapprovals, warnings, feed errors, account issues, and product eligibility • Optimize product feed attributes, custom labels, product segmentation, product data quality, and feed health • Develop keyword and search strategies across brand, non-brand, category, product, competitor, and seasonal campaigns • Conduct keyword research, search-term analysis, and negative keyword management • Develop and manage automated bidding strategies including Target ROAS, Maximize Conversion Value, Target CPA, and Maximize Conversions • Manage budgets and pacing and recommend reallocations based on performance and incremental growth opportunities • Develop structured testing roadmaps across bidding, campaign structure, Performance Max, Broad Match, landing pages, ad copy, audiences, feeds, promotions, and emerging Google Ads products • Analyze revenue, ROAS, spend, conversion rate, CPA, CPC, average order value, impression share, and other e-commerce KPIs • Diagnose performance changes and communicate causes and recommended actions • Prepare weekly, monthly, and ad hoc reporting with actionable insights • Identify performance risks, account issues, testing opportunities, and incremental growth areas • Stay current on Google Ads product updates, automation, AI-driven campaign capabilities, and paid search trends • Collaborate with the Senior Manager, Paid Search, Director of Paid Media, internal teams, and feed management partners

🎯 Requirements

• 5–6+ years of hands-on paid search / Google Ads experience, preferably within an agency, multi-brand organization, or D2C/e-commerce business • Strong experience independently managing multiple paid search accounts simultaneously • Demonstrated experience managing significant paid media budgets and being accountable for revenue and ROAS goals • Strong D2C/e-commerce experience • Advanced hands-on knowledge of Google Search, Google Shopping, Performance Max, Demand Gen, Google Merchant Center, and Microsoft Advertising • Advanced understanding of Google Smart Bidding, including Target ROAS and value-based bidding strategies • Strong experience with Shopping campaign structures, product segmentation, and product-level performance analysis • Hands-on experience working with Google Merchant Center and product feeds • Strong understanding of campaign structures, match types, keyword strategy, search-term analysis, and negative keyword management • Ability to diagnose performance issues across bidding, budget, feed quality, campaign structure, conversion rate, tracking, competition, and seasonality • Strong understanding of e-commerce KPIs including revenue, ROAS, conversion rate, CPA, AOV, CPC, impression share, and profitability • Strong analytical and problem-solving skills • Advanced proficiency in Excel and/or Google Sheets • Strong attention to detail and ability to QA campaign setups, budgets, conversion tracking, feeds, URLs, promotions, and account changes • Strong written and verbal communication skills • Ability to independently manage multiple brands, projects, priorities, and deadlines • Preferred: experience with D2C retail, footwear, fashion, apparel, accessories, or consumer brands; large e-commerce catalogs; high-spend Google Ads accounts; third-party feed management platforms; custom-label and product segmentation strategies; GA4, conversion tracking, attribution, enhanced conversions, and e-commerce measurement; Microsoft Ads; Performance Max channel analysis; new customer acquisition and incremental growth; Looker Studio or other reporting platforms