Link Building Specialist, Digital PR

🔥 0 minutes ago

💃 Latin America – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎙️ Public Relations (PR)

👻 Ghost score 10%

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Logo of Viva Talent

Viva Talent

51 - 200 employees

Founded 2020

📦 Logistics

📣 Marketing

✈️ Travel

Logistics • Marketing • Travel

Viva Talent is a remote staffing and talent platform that connects startups and leaders in the U. S. and Canada with highly skilled Executive Assistants across Latin America. The company focuses on creating meaningful career opportunities—especially for women—by recruiting, vetting, and placing EAs while providing benefits, regular compensation reviews, and growth support for its talent. Viva operates fully remotely, supports fixed schedules aligned to local time zones, and emphasizes culture, feedback, and work-life balance while serving business customers who need executive support.

📋 Description

• Own the backlink pipeline end to end: identify relevant sites and journalists, personalize outreach, follow up, secure placements, and track results • Focus links on target ranking pages, not only the homepage • Monitor Viva’s backlink profile and placement quality • Identify potentially harmful links and coordinate cleanup • Track placements, backlinks, citations, and authority metrics • Share progress, insights, and next steps with the SEO & AEO Manager • Get Viva mentioned in sources cited by AI answers, including industry lists, comparison articles, and trusted publications • Set up and grow Viva’s profiles on review sites • Manage a monthly budget for paid placements and select sites with real readers and editorial standards • Plan and run digital PR campaigns for timely, relevant stories • Build and maintain relationships with journalists, editors, publishers, and website owners • Earn relevant media coverage, brand mentions, and editorial backlinks

🎯 Requirements

• 3–5 years in similar roles, such as Link Building Specialist, SEO Outreach Specialist, or Digital PR Specialist, or 5+ years working in SEO • B2B experience is a strong plus • Experience researching journalists and publications, writing personalized pitches, and earning media coverage or backlinks • Understanding of what makes a backlink relevant and valuable • Experience managing outreach, follow-ups, and placement quality • Existing network of editors, journalists, and publishers • Ability to pitch ideas and manage many outreach threads with care and consistency • Comfortable tracking campaign results and explaining performance and next steps • C1+ English proficiency • Clear, confident, concise, and engaging written and verbal communication • Experience using AI to find targets, research journalists, and draft pitches • Judgment to personalize and quality-check every message

🏖️ Benefits

• 100% remote work, forever • Competitive compensation with increases every six months • Performance bonuses • Global health insurance, including medical, dental, vision, mental health, and routine care • Paid holidays, vacation, sick leave, and family care days • Parental leave and flexible support • A culture centered around growth, ownership, well-being, and continuous learning

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