Playable Ads Strategist

🔥 37 minutes ago

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Logo of Voodoo

Voodoo

501 - 1000 employees

🎮 Gaming

📱 Media

👥 B2C

Gaming • Media • B2C

Voodoo is a global tech company known for entertaining the world through its iconic apps and games. The company creates engaging puzzle and strategy games that are easy to pick up, yet challenging to master. With a focus on fun that meets real stakes, Voodoo turns favorite games into competitions with cash rewards. It boasts over 7 billion downloads and 200 million monthly active users, generating $600 million in revenue as of 2023. Voodoo empowers bold creators to bring their ideas to life, working alongside creative minds, content creators, and technical innovators to shape future hits.

📋 Description

• Analyze playable performance to extract actionable insights and drive iterative improvements • Benchmark market trends and ad networks to uncover opportunities for ideation and creative differentiation • Define and craft playable briefs combining performance data, game feel expertise, and strong art direction (including asset guidance) • Monitor and optimize playable performance over time, shaping strategies to continuously improve engagement and conversion • Partner closely with cross-functional teams (Product, User Acquisition, Video, Analytics, etc.) to align ideation, production priorities, and overall playable strategy • Proactively identify and implement process and product improvements to elevate the efficiency and impact of playable development

🎯 Requirements

• You have at least 3 years of experience in the Creative Production segment • You have exceptional project management skills • You have strong ability to develop detailed playables briefs • You show strong interest and knowledge of the mobile apps industry and know how to benchmark and brainstorm innovative ideas • You have a good eye for design and is capable to articulate design decisions • You have previous experience in a creative or art direction role working with third party providers. Technical background in playables is highly appreciated • You have entrepreneurial mindset and can adapt to a high-paced environment • You are fluent in English

🏖️ Benefits

• Competitive salary and other benefits according to the country you reside in. • *Full remote for candidates based abroad, with relocation to Paris subject to discussion. Hybrid for candidates based in France.

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