Head of Sales – Spanish LATAM

🕒 March 18

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WATI

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2021

🤖 Artificial Intelligence

🔌 API

☁️ SaaS

Artificial Intelligence • API • SaaS

WATI is a company that provides a communication platform leveraging the WhatsApp Business API to enhance marketing, sales, service, and customer support automation. By integrating various functionalities such as chatbots and analytics, WATI assists businesses in scaling customer interactions efficiently. Its services include managing conversations, providing personalized content, and connecting businesses with their audience through WhatsApp, Facebook, and Instagram, making it a robust solution for companies aiming to improve customer engagement and operational efficiency across digital channels.

📋 Description

• Own new ARR and expansion targets across Spanish LATAM markets • Drive pipeline generation, conversion, and enterprise deal execution • Develop country-level GTM strategies for priority markets • Build localized sales motions across Mexico, Colombia, Argentina • Adapt pricing, packaging, and messaging to regional dynamics • Identify vertical opportunities (e.g., retail, fintech, CX automation) • Build and lead Spanish LATAM sales team (AEs / SDRs / partnerships) • Partner with Brazil leader to share playbooks and best practices • Establish regional forecasting and operating cadence • Expand enterprise motion and >$3K ACV segment in LATAM • Drive strategic accounts and partner-led deals • Improve win rates and deal velocity • Partner with Marketing on regional demand generation • Partner with Product on regional requirements & localization • Partner with RevOps on forecasting and performance metrics

🎯 Requirements

• 10+ years of B2B SaaS or enterprise software sales experience • Proven track record scaling ARR across Spanish-speaking LATAM markets (Mexico, Colombia, Argentina) • Experience building and leading regional sales teams with quota ownership • Strong operator mindset with ability to build GTM structure, playbooks, and forecasting cadence • Experience selling mid-market and enterprise SaaS with multi-stakeholder deals • Data-driven pipeline management and forecasting discipline • Fluent Spanish and English required (Portuguese a plus) • Comfortable operating in fast-growth, high-ambiguity environments