Performance Marketing Lead

🕒 March 11

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WATI

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2021

🤖 Artificial Intelligence

🔌 API

☁️ SaaS

Artificial Intelligence • API • SaaS

WATI is a company that provides a communication platform leveraging the WhatsApp Business API to enhance marketing, sales, service, and customer support automation. By integrating various functionalities such as chatbots and analytics, WATI assists businesses in scaling customer interactions efficiently. Its services include managing conversations, providing personalized content, and connecting businesses with their audience through WhatsApp, Facebook, and Instagram, making it a robust solution for companies aiming to improve customer engagement and operational efficiency across digital channels.

📋 Description

• Deploy significant capital across Google, Meta, LinkedIn, and emerging AI ecosystems. • Every campaign must have a clear revenue logic, target pipeline metric, and payback period. If the math doesn't work, you don't launch it. • Evolve the channel mix aggressively based on marginal CAC and incremental lift, breaking our reliance on single channels. • Own the system, not just the entry point: Channel → Activation → Pipeline → Revenue. • Design campaigns across the entire buyer journey. Partner directly with Sales and RevOps to ensure the leads you generate actually convert to ARR. • Target higher-value, AI-ready segments (Mid-Market/Enterprise) that drive higher ACV and expansion. • Build a high-velocity experimentation engine using AI-assisted creative iteration (copy, hooks, localization). • Partner with Analytics to build a robust attribution framework (GA4, HubSpot, Ad Platforms).

🎯 Requirements

• Proven Revenue Builder: Demonstrated track record of managing large B2B SaaS paid budgets where success was measured by closed-won ARR, not MQLs or traffic. • Technical Mastery: Deep expertise in Google Ads, LinkedIn Ads, Meta, and automation-driven campaign management (smart bidding, conversion APIs). • Data Fluency: Exceptional analytical capability across GA4, HubSpot, and direct ad platforms. You can build and defend a cohort analysis. • Speed & Execution: Experience building structured, high-velocity experimentation and testing programs. • Leadership: Proven ability to lead a high-performance team with weekly review loops and strict decision deadlines.