Performance Marketing Lead

Job not on LinkedIn

🕒 March 11

🇮🇳 India – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 41%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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WATI

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2021

💼 Consulting

📣 Marketing

🤖 Artificial Intelligence

Consulting • Marketing • Artificial Intelligence

WATI is a company that provides a communication platform leveraging the WhatsApp Business API to enhance marketing, sales, service, and customer support automation. By integrating various functionalities such as chatbots and analytics, WATI assists businesses in scaling customer interactions efficiently. Its services include managing conversations, providing personalized content, and connecting businesses with their audience through WhatsApp, Facebook, and Instagram, making it a robust solution for companies aiming to improve customer engagement and operational efficiency across digital channels.

📋 Description

• Deploy significant capital across Google, Meta, LinkedIn, and emerging AI ecosystems. • Every campaign must have a clear revenue logic, target pipeline metric, and payback period. If the math doesn't work, you don't launch it. • Evolve the channel mix aggressively based on marginal CAC and incremental lift, breaking our reliance on single channels. • Own the system, not just the entry point: Channel → Activation → Pipeline → Revenue. • Design campaigns across the entire buyer journey. Partner directly with Sales and RevOps to ensure the leads you generate actually convert to ARR. • Target higher-value, AI-ready segments (Mid-Market/Enterprise) that drive higher ACV and expansion. • Build a high-velocity experimentation engine using AI-assisted creative iteration (copy, hooks, localization). • Partner with Analytics to build a robust attribution framework (GA4, HubSpot, Ad Platforms).

🎯 Requirements

• Proven Revenue Builder: Demonstrated track record of managing large B2B SaaS paid budgets where success was measured by closed-won ARR, not MQLs or traffic. • Technical Mastery: Deep expertise in Google Ads, LinkedIn Ads, Meta, and automation-driven campaign management (smart bidding, conversion APIs). • Data Fluency: Exceptional analytical capability across GA4, HubSpot, and direct ad platforms. You can build and defend a cohort analysis. • Speed & Execution: Experience building structured, high-velocity experimentation and testing programs. • Leadership: Proven ability to lead a high-performance team with weekly review loops and strict decision deadlines.