Senior Paid Media Specialist

🔥 13 hours ago

🇦🇷 Argentina – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 11%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Contactica

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

📣 Marketing

👥 B2C

Consulting • Marketing • B2C

Contactica is a leading full-service digital marketing agency based in San Juan, Puerto Rico, with additional headquarters in Medellín, Colombia. The company specializes in delivering comprehensive digital marketing solutions for its clients, leveraging its expertise in various capabilities to effectively serve a diverse range of clients and partners. Contactica is known for its culturally driven approach and diverse team, working to provide innovative and effective marketing strategies.

📋 Description

• Own Paid Media strategy and planning for assigned accounts and business lines • Translate business and marketing objectives into channel, audience, investment and KPI recommendations • Maintain visibility of performance, budgets, priorities, risks and opportunities • Lead campaign implementation and optimization across Google, Meta and other relevant platforms • Manage budgets, pacing, targeting, bidding, creative rotations and testing frameworks • Improve media effectiveness, efficiency and conversion performance • Analyze funnel performance and identify drivers behind results • Translate data into actionable insights and business recommendations • Ensure conversion tracking, UTMs, measurement and data consistency • Partner with Data & Analytics to strengthen reporting and decision-making • Present performance, insights and recommendations directly to clients • Act as a Paid Media subject-matter expert in strategic and tactical conversations • Partner with Strategy, Creative, Data, Technology and Client Services teams • Ensure quality across campaign setup, tracking, reporting and client deliverables • Improve processes, automation, documentation and QA • Contribute to testing frameworks, benchmarks and Paid Media best practices • Share knowledge and support the broader Media team

🎯 Requirements

• Strong hands-on experience in Paid Media strategy and execution • Advanced knowledge of Google Ads and Meta Ads • Experience managing performance, lead generation and conversion-focused campaigns • Strong analytical capabilities and understanding of media KPIs and funnels • Experience with GA4, Excel / Google Sheets and reporting platforms • Ability to manage multiple accounts, priorities and stakeholders • Strong communication and client-facing skills • Valued: LinkedIn Ads, TikTok Ads, YouTube and Programmatic experience • Valued: Ecommerce and Growth Marketing experience • Valued: Looker Studio and Power BI • Valued: Experience with testing frameworks, automation and emerging media technologies

🏖️ Benefits

• Mostly remote work environment • Fast-paced, cutting-edge work environment