Brand Reputation Manager, SEO, PR

Job not on LinkedIn

🔥 2 minutes ago

🌐 India, United States – Remote

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💵 ₹300k - ₹2.5M / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 SEO Marketing

👻 Ghost score 20%

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Logo of Weekday (YC W21)

Weekday (YC W21)

11 - 50 employees

Founded 2021

💼 Consulting

👥 HR Tech

☁️ SaaS

Consulting • HR Tech • SaaS

Weekday is a modern recruitment platform that combines AI technologies with a vast database of potential candidates, aiming to streamline the hiring process for companies in India. They offer various services, including a proactive outreach approach that helps employers connect with top talent, as well as tools for candidates to easily apply for jobs. Weekday's emphasis on candidate engagement through multiple channels, including email, WhatsApp, and phone calls, sets it apart in the competitive landscape of recruitment agencies.

📋 Description

• Own and continuously improve the brand's Page One search presence across Google and other relevant search ecosystems • Develop strategies to ensure top search results are dominated by authoritative, accurate, and trusted brand or third-party properties • Claim, optimise, maintain, and refresh profiles across LinkedIn, Medium, industry directories, review platforms, and other high-authority websites • Monitor brand search results, online mentions, reviews, media coverage, and reputation signals across relevant digital channels • Develop and publish SEO-optimised content to strengthen positive brand narratives and improve search visibility • Build a content defence strategy through authoritative websites, editorial content, digital PR, and organic search • Build relationships with journalists, industry publications, influencers, and high-authority websites to secure press mentions, guest posts, and earned media opportunities • Develop rapid-response content and PR strategies when reputation risks or negative narratives emerge • Coordinate content assets and distribution channels during reputation challenges • Build and grow a customer advocacy community • Work with Customer Success to identify brand advocates and develop advocacy initiatives • Encourage positive customer stories, reviews, testimonials, and community participation while maintaining authenticity and platform-policy compliance • Develop and maintain reputation monitoring systems using Google Alerts, Mention, Brand24, or similar platforms • Identify emerging reputation risks, negative narratives, search trends, and potential digital threats • Track SEO, reputation, content, media, and search performance metrics • Research SEO, AI search, LLM-driven discovery, GEO, digital PR, and reputation management developments • Adapt strategies as search algorithms, platform policies, AI search behaviour, and online trends evolve • Collaborate with internal teams on reputation, SEO, content, customer experience, and communications initiatives • Develop scalable processes and systems to protect and strengthen the organisation's digital reputation

🎯 Requirements

• 3+ years of hands-on experience in online reputation management, SEO, digital PR, brand communications, or a closely related field • Proven track record of improving and managing brand visibility and reputation across search results • Strong expertise in SEO, content strategy, technical search fundamentals, and search reputation management • Practical understanding of Generative Engine Optimization (GEO), AI-powered search, LLM discovery, and emerging search behaviour • Experience developing high-authority content strategies and securing relevant digital PR or media placements • Strong understanding of online reputation risks, search result management, brand monitoring, and crisis response • Experience using reputation and monitoring platforms such as Google Alerts, Mention, Brand24, or equivalent tools • Proven ability to respond quickly and strategically to reputation threats and emerging issues • Strong content development and editorial judgement with the ability to create compelling, credible, and search-optimised content • Experience building relationships with journalists, publications, industry websites, communities, or other external stakeholders • Understanding of customer advocacy, community building, reviews, testimonials, and authentic brand storytelling • Strong analytical skills with the ability to interpret search, content, reputation, and engagement data • Highly proactive and execution-oriented, with the ability to move quickly from strategy to implementation • Strong research skills and willingness to continuously experiment with emerging SEO, AI, and digital reputation techniques • Excellent written and verbal communication skills • Ability to work independently, manage priorities, and operate effectively in a fully remote environment • Strong judgement, discretion, resilience, and ownership when handling sensitive brand and reputation matters • Comfortable working directly with senior leadership and communicating reputation risks, opportunities, priorities, and results clearly

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