CRM Manager

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🔥 2 hours ago

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Logo of Welltech

Welltech

201 - 500 employees

Founded 2017

🏥 Healthcare

💼 Consulting

📣 Marketing

💰 Series A on 2017-12

Healthcare • Consulting • Marketing

Welltech is a data-driven company specializing in health and wellness applications. With over 200 million installs, Welltech focuses on developing products geared towards fitness, weight loss, and healthy living, such as the popular apps Muscle Booster and Yoga-Go. The company's offerings are designed to improve the health of millions of people globally and include fitness guides, diet plans, and yoga routines. Welltech emphasizes constant growth and learning, supported by a team of over 700 professionals who work to create reliable, expert-endorsed content. Their products aim to offer comprehensive solutions for fitness and weight management, with a solid foundation in data and analytics.

📋 Description

• Support the CRM Acquisition Lead in executing remarketing strategy for non-converted leads and monitor performance against first subscription targets • Assist in building and maintaining automated journeys, including segmentation setup, QA, and basic troubleshooting • Contribute observations on messaging, lifecycle content, customer behaviour, and journey context • Help execute personalised campaigns using established messaging frameworks • Support the Content Lead by drafting simple briefs and coordinating copy and creative requests • Assist with tailoring messaging for segments and funnel stages • Support QA of content and creative across touchpoints • Participate in simple A/B test setup, campaign data collection, organisation, and reporting • Document learnings from tests and campaigns • Coordinate with monetization, Performance Marketing, Product, and Analytics teams • Build relationships with the Lifecycle Content Lead and cross-functional partners • Help ensure cross-channel consistency across lifecycle campaigns, paywall experiences, and in-app messaging

🎯 Requirements

• 1+ years' experience in CRM, lifecycle marketing, marketing automation, or a related field • Some exposure to email/push tools such as Reteno, Braze, or similar • Basic understanding of CRM/lifecycle technology stacks and comfort learning new systems • Ability to assist with data collection and basic reporting • Awareness of email deliverability basics and interest in deepening this knowledge • Growing proficiency in JIRA, Asana, Confluence, Notion, or Slack • Strong written communication and developing presentation/storytelling skills • Willingness to learn segmentation, event logic, and trigger mapping • Ability to manage multiple tasks in a fast-paced, team-supported environment

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