Senior Digital Marketing Specialist

Job not on LinkedIn

🔥 1 minute ago

🇿🇦 South Africa – Remote

⏰ Full Time

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 10%

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Logo of World Kinect

World Kinect

5001 - 10000 employees

💼 Consulting

📦 Logistics

⚡ Energy

Consulting • Logistics • Energy

World Kinect is a Fortune 100 leader in the global energy industry, providing energy solutions across the aviation, marine, and land transport sectors. The company focuses on delivering fuel and energy services efficiently worldwide, leveraging a robust and scalable distribution platform. World Kinect is committed to sustainability, investing in renewable energy sources and solutions to support decarbonization and energy efficiency. Its services include energy procurement, brokerage, supply, risk management, and various sustainability services such as renewable energy sourcing and emission trading schemes.

📋 Description

• Build, execute, and maintain digital marketing assets within HubSpot, including email campaigns, reusable email templates, automated workflows, nurture programs, forms, progressive profiling experiences, landing pages, thank-you pages, audience segmentation, and list creation • Support campaign testing, scheduling, and deployment • Ensure campaigns are executed accurately and on time • Perform quality assurance checks across digital assets • Maintain campaign consistency, naming conventions, and asset organization • Monitor campaign delivery and support performance tracking • Manage and maintain website content within WordPress • Publish and update website content • Maintain page formatting, metadata, and content structure • Upload images, files, and digital assets • Support campaign landing page development and content refreshes • Validate links, formatting, rendering, personalization, and tracking • Ensure digital assets are technically accurate and compliant with established guidelines • Identify opportunities to improve processes and execution efficiency • Support documentation and best practices for digital marketing operations • Gather requirements and clarify project needs • Provide updates on project timelines and priorities • Support internal marketing requests related to HubSpot and WordPress • Collaborate with global teams to deliver campaigns efficiently and consistently

🎯 Requirements

• 4+ years of experience in digital marketing, marketing automation, campaign operations, or website content management • Hands-on experience with HubSpot, WordPress, or similar marketing platforms • Experience building and deploying email campaigns, landing pages, forms, and workflows • Experience working in a structured marketing, production, agency, or in-house digital environment • Proven ability to manage multiple projects and deadlines simultaneously • Strong proficiency with HubSpot and/or WordPress • Experience using Microsoft Office applications • Understanding of email marketing and marketing automation best practices • Familiarity with segmentation and audience targeting concepts • Basic HTML/CSS knowledge is advantageous • Experience with Canva, Adobe Creative Suite, or similar tools is a plus • Exceptional attention to detail and commitment to quality • Strong organizational and project management skills • Excellent communication and stakeholder management abilities • Ability to follow established processes while identifying opportunities for improvement • Self-motivated and comfortable working independently in a remote environment • Bachelor's degree in Marketing, Communications, Digital Media, or a related field is preferred • HubSpot Certification and/or WordPress Certification is preferred • Experience supporting B2B marketing campaigns is preferred • Experience working with global teams and stakeholders is preferred

🏖️ Benefits

• Competitive salary and benefits • Annual incentive opportunity • Career development opportunities within a growing international organization • Access to leading marketing technologies and platforms • Collaborative and supportive global marketing team • Fully remote role based in Johannesburg

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