Performance Marketing Specialist

Job not on LinkedIn

🔥 5 minutes ago

🇪🇬 Egypt – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

📈 Performance Marketing

🚫👨‍🎓 No degree required

👻 Ghost score 24%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Whitecollars

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2018

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

Whitecollars is a global HR consulting and recruitment agency that provides flat-fee, full-service recruitment and tailored HR solutions for startups and SMEs. They offer permanent, contract, local and international recruitment services, HR consulting, and pricing packages, backed by certified consultants and a remote global team familiar with local employment laws. The company emphasizes cost-effective, results-driven hiring, client testimonials, and warns about fraudulent third-party solicitations impersonating their brand.

📋 Description

• Manage and optimize paid digital acquisition campaigns, initially focused on Google Ads and Meta Ads • Own Google Ads execution across search, Performance Max, shopping, brand/non-brand, and remarketing campaigns • Manage Facebook and Instagram prospecting, retargeting, and catalogue campaigns • Monitor spend, CPA/CAC, ROAS, and revenue against approved targets; scale, reduce, or reallocate spend • Optimize bids, targeting, creatives, feeds, landing pages, and campaign structures based on statistically meaningful data • Diagnose e-commerce funnel underperformance across media, creative, audience, product, pricing, website, and tracking • Build scalable campaigns organized by brand/non-brand, category, intent, and funnel stage • Work with the E-Commerce Specialist on product-feed accuracy and Merchant Center issues • Partner with creative team members to test hooks, formats, offers, and messaging • Optimize landing pages with E-Commerce, including message match, page speed, mobile UX, and checkout flow • Collaborate with the E-commerce team on CRM activity, audience syncing, retargeting, exclusion, and lookalike building • Execute and analyze Email and WhatsApp campaigns • Maintain measurement across Google Ads, Meta, GA4, and Google Tag Manager • Build and test audiences using first-party data • Plan paid-media activity for Ramadan, Eid, Saudi National Day, seasonal launches, and End-of-Year campaigns • Monitor spend, ROAS, anomalies, performance trends, creative performance, and CRO opportunities • Prepare regular reports covering spend, revenue, ROAS, CAC, orders, channel and campaign performance, product/category revenue, creative performance, and full-funnel metrics

🎯 Requirements

• 2–4+ years of hands-on performance-marketing experience • Strong Google Ads and Meta Ads expertise • Proven e-commerce advertising experience • Strong understanding of ROAS, CAC/CPA, and conversion funnels • Experience with campaign optimization, budget management, and GA4 or equivalent analytics platforms • Experience running email and WhatsApp campaigns, including audience segmentation and performance analysis • Saudi/GCC e-commerce, retail, or home/lifestyle/fashion experience • Google Merchant Center, Performance Max, Demand Gen, and product-feed management experience • Google Tag Manager, Meta Pixel/Conversions API, Snapchat/TikTok advertising experience • Essential: Google Ads, Meta Ads Manager, GA4, Google Merchant Center, product-feed tools, Google Sheets/Excel • Preferred: Google Tag Manager, Meta Pixel/Conversions API, Looker Studio, Search Console • Strong understanding of conversion tracking, attribution, UTM tracking, audience segmentation, bidding strategies, and performance reporting

🏖️ Benefits

• Employees can work remotely

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