Director – Field Marketing

Job not on LinkedIn

🔥 6 minutes ago

🇮🇳 India – Remote

⏰ Full Time

🔴 Lead

🎡 Marketing

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Wingstop UAE

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2015

🍽️ Food & Beverage

👥 B2C

💰 Corporate Round - Wingstop UK on 2021-05

Food & Beverage • B2C

Wingstop UAE is the United Arab Emirates franchise operation of Wingstop, the Dallas-origin quick-service restaurant chain known for its chicken wings. Introduced to the UAE market by Eureka Restaurant and Cafe LLC (chaired by Abdulwahab Ilyas Galadari), Wingstop UAE operates multiple outlets across the country, serving fresh wings, seasoned fries, and signature sauces. It positions itself around bold, consistent flavors and is part of Wingstop’s global expansion and franchise network, aligned with the company mission “To Serve the World Flavor.

📋 Description

• Establish Wingstop as a brand in India, beginning with the first restaurant opening in Bangalore • Translate Wingstop’s global brand DNA into a locally relevant and culturally resonant proposition for Indian consumers • Develop and execute the India marketing strategy and launch roadmap • Own brand strategy and positioning for India • Lead the end-to-end go-to-market plan for the first Bangalore restaurant opening, including audience strategy, creative, media, digital and social, PR, influencers, partnerships, local activation and launch execution • Build an India marketing plan and investment framework supporting market entry, restaurant growth and future expansion • Develop a scalable market-entry and new-restaurant-opening playbook for expansion beyond Bangalore • Lead local consumer, cultural, category and competitive insight work • Establish and lead the local agency ecosystem, including RFPs, agency selection, briefing, creative development and performance management • Build and grow ordering through brand-owned digital channels, improving conversions, repeat orders and AUV • Partner in creating the CRM and Loyalty roadmap • Develop national, state and hyperlocal relationships to generate traffic, including partnerships with DSPs • Guide localization of global campaigns and creative assets while protecting brand standards, tone of voice and visual identity • Advise the Brand Partner on marketing investment, local market priorities and long-term brand-building decisions • Collaborate with Regional Marketing Directors to optimize activity based on data and learning • Identify and activate culturally relevant partnerships, influencers, events and local moments • Work cross-functionally with Operations, Development, Culinary, Supply Chain and other teams • Manage marketing programs within budget, maximize ROI, and prepare performance updates and strategic recommendations for India and GSC leadership • Introduce new ideas, test-and-learn initiatives and scalable solutions, sharing learnings with the international team

🎯 Requirements

• Minimum 8 years marketing experience, with significant experience in field, brand or market-entry marketing • Track record of turning consumer and cultural insight into strong brand strategy and measurable commercial outcomes • BS/BA in Marketing or related field • Experience across brand strategy, integrated marketing, media, digital and social • Experience leading agencies and complex cross-functional stakeholder groups • Experience building brands in India and/or launching into new markets strongly preferred • High stamina to travel up to 50% • Ability to work extended hours as needed, including nights, weekends and holidays • Must demonstrate entrepreneurial, service-minded, fun and authentic values • Ability to collaborate effectively with empathy, respect and emotional intelligence

🏖️ Benefits

• Equal opportunities for everyone that works for us and everyone that applies to join our team • Opportunity to work with a fast-growing restaurant brand • International, cross-functional collaboration • Travel opportunities up to 50%