Marketing Manager – APAC

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Wingstop UAE

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2015

🍽️ Food & Beverage

👥 B2C

💰 Corporate Round - Wingstop UK on 2021-05

Food & Beverage • B2C

Wingstop UAE is the United Arab Emirates franchise operation of Wingstop, the Dallas-origin quick-service restaurant chain known for its chicken wings. Introduced to the UAE market by Eureka Restaurant and Cafe LLC (chaired by Abdulwahab Ilyas Galadari), Wingstop UAE operates multiple outlets across the country, serving fresh wings, seasoned fries, and signature sauces. It positions itself around bold, consistent flavors and is part of Wingstop’s global expansion and franchise network, aligned with the company mission “To Serve the World Flavor.

📋 Description

• Partner with the Director, Marketing - APAC to execute regional marketing strategies that drive same-store sales, guest traffic, brand awareness, and restaurant growth • Support marketing launches across existing and emerging APAC markets, ensuring consistent execution of campaigns, promotions, and brand standards • Coordinate integrated 360° marketing campaigns across digital, social, media, PR, and in-store channels • Assist in building annual marketing calendars and field marketing plans aligned with regional business priorities • Support Limited Time Offers, menu innovation launches, and seasonal campaigns • Provide marketing guidance to franchise partners, review local marketing plans, and share best practices • Coordinate with creative, media, digital, and agency partners to deliver marketing initiatives • Monitor campaign performance and marketing effectiveness through sales, guest insights, media performance, and ROI analysis • Gather and communicate consumer insights, competitive intelligence, and industry trends • Partner with Operations, Supply Chain, Development, Finance, and Brand teams to execute marketing initiatives • Assist with new restaurant openings by coordinating local marketing plans and launch activities • Support regional digital marketing initiatives including CRM, loyalty, delivery platforms, social media, and digital ordering • Manage marketing budgets for assigned projects • Maintain marketing assets, promotional calendars, and project timelines across the region • Contribute to regional brand projects, creative development, pricing analysis, and marketing research • Build collaborative relationships with franchise partners and serve as a trusted marketing resource • Identify opportunities to improve processes, marketing effectiveness, and franchise support

🎯 Requirements

• 5–8 years of marketing experience, preferably within QSR, retail, hospitality, or consumer brands • Experience supporting multi-unit or franchise businesses • Experience managing integrated marketing campaigns from planning through execution • Experience working across multiple countries or markets is preferred • A bachelor's degree in Marketing, Business, Communications, or a related field • Strong project management skills • Ability to manage multiple priorities simultaneously • Proactive mindset and willingness to take ownership • Ability to adapt quickly within a fast-paced, high-growth environment • Strong analytical and problem-solving skills • Experience interpreting marketing performance metrics and consumer insights • Excellent communication and presentation skills • Strong organizational skills and attention to detail • Ability to influence stakeholders across cultures and functions

🏖️ Benefits

• Medical coverage (outpatient clinical, outpatient specialist, hospital & surgical) • Dental coverage • Life & TPD • AD&D • Work injury compensation • Business travel accident coverage • EAP • Business Travel Medical