Ad Ops Specialist – Lead, B2B Paid

🔥 1 hour ago

🇮🇳 India – Remote

⏰ Full Time

🟠 Senior

⚙️ Operations

👻 Ghost score 14%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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WinnerBrands

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2017

📣 Marketing

💼 Consulting

🎯 Recruiter

Marketing • Consulting • Recruitment

WinnerBrands is a community-driven talent marketplace and career platform that connects marketing professionals with curated job opportunities at progressive startups and established brands. Backed by Busybeebrands, it offers multiple engagement models (freelance, part-time, full-time), curated job listings in areas like brand, growth, design, and communications, and provides learning resources and an academy to help members upskill and co-learn. The platform emphasizes community building, candidate-brand matching, and career development for marketing experts.

📋 Description

• Set up and execute ad campaigns on LinkedIn, Google, Facebook, and programmatic platforms • Ensure accurate campaign tracking and reporting in Marketo, SFDC, and related systems • Conduct quality assurance and test creative assets across browsers and devices • Ensure ad creatives meet technical specifications • Troubleshoot implementation, tracking, and reporting issues • Optimize campaigns using A/B testing, budget pacing, and industry best practices • Set up tracking for content syndication campaigns • Perform quality checks and lead uploads • Collaborate with internal teams on campaign execution • Maintain organized records of creative assets, campaign proposals, and execution plans • Identify opportunities for process improvement and automation • Generate and test ad tags for campaign launches • Monitor CTR, CPM, CPC, CPA, ROAS, and conversion metrics • Create monthly performance reports with insights and recommendations • Analyze data to identify trends and present findings to stakeholders for strategic decision-making

🎯 Requirements

• 6+ years of experience • Experience in digital marketing, paid performance advertising, and media operations • Strong ad operations experience • Experience with campaign tracking and analytics • Experience with LinkedIn, Google, Facebook, and programmatic advertising platforms • Experience with Marketo and SFDC reporting/tracking • Experience with A/B testing, budget pacing, and campaign optimization • Experience setting up content syndication campaign tracking, quality checks, and lead uploads • Experience generating and testing ad tags • Ability to monitor CTR, CPM, CPC, CPA, ROAS, and conversion metrics • Ability to create performance reports, analyze trends, and present findings to stakeholders • Strong communication skills • B2B experience preferred but not mandatory • Experience with Figma or Adobe for ad creatives and localization is an added advantage • Ability to work 11am to 9pm IST / UK time zone

🏖️ Benefits

• Remote work arrangement • Flexible engagement models: freelance, part-time, or full-time • Opportunities to collaborate, contribute, and co-learn with smart peers • Learning and professional development opportunities through the WinnerBrands academy • Exclusive work opportunities through the WinnerBrands community