Wishpond (TSXV:WISH)
201 - 500 employees
☁️ SaaS
🛍️ eCommerce
💰 Debt Financing on 2021-09
SaaS • Marketing • eCommerce
Wishpond is a comprehensive marketing platform designed to help businesses increase sales and grow their customer base. It offers a variety of tools including landing pages, email marketing, social promotions, marketing automation, and Shopify marketing. Their platform is user-friendly, allowing businesses to create effective marketing campaigns without the need for extensive technical skills. Wishpond also provides a team of marketing experts to manage campaigns, ensuring that businesses can achieve their marketing goals efficiently. The company targets a wide range of industries, including eCommerce, beauty and wellness, fitness, financial institutions, and more, and is particularly beneficial for small to medium-sized businesses looking to enhance their digital marketing presence.
Director of Go-To-Market – SaaS
Job not on LinkedIn
🕒 April 1
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Wishpond (TSXV:WISH)
201 - 500 employees
☁️ SaaS
🛍️ eCommerce
💰 Debt Financing on 2021-09
SaaS • Marketing • eCommerce
Wishpond is a comprehensive marketing platform designed to help businesses increase sales and grow their customer base. It offers a variety of tools including landing pages, email marketing, social promotions, marketing automation, and Shopify marketing. Their platform is user-friendly, allowing businesses to create effective marketing campaigns without the need for extensive technical skills. Wishpond also provides a team of marketing experts to manage campaigns, ensuring that businesses can achieve their marketing goals efficiently. The company targets a wide range of industries, including eCommerce, beauty and wellness, fitness, financial institutions, and more, and is particularly beneficial for small to medium-sized businesses looking to enhance their digital marketing presence.
📋 Description
• Own and lead all go-to-market strategy and execution for SalesCloser.ai • Partner with Product to translate roadmap and releases into clear positioning, messaging, and GTM plans • Work closely with Sales to enable success through playbooks, talk tracks, training, and competitive insights • Collaborate with Marketing to ensure campaigns, messaging, and content align with product value and target segments • Analyze market trends, customer insights, and competitive landscape to inform strategy and identify opportunities • Define, track, and optimize GTM performance metrics, including adoption, pipeline impact, and revenue contribution • Ensure cross-functional alignment and readiness before, during, and after product launches • Build and manage GTM processes, timelines, and documentation • Develop strong relationships with internal stakeholders, partners, and key customers • Drive continuous improvement in how we bring products to market • Other duties as assigned.
🎯 Requirements
• 7 to 10 years of experience in GTM, product marketing, revenue strategy, or a related field, ideally in B2B SaaS • Proven track record of leading cross-functional product launches with measurable business outcomes • Strong understanding of SaaS sales cycles, customer journeys, and both product-led and sales-led growth models • Expertise in positioning, messaging, segmentation, and translating product capabilities into customer value • Experience working closely with Product, Sales, Marketing, and Customer Success teams • Strong analytical skills with the ability to use data to drive decisions • Experience in market research and competitive analysis • Highly self-motivated with strong collaboration and stakeholder management skills • Ability to thrive in a fast-paced, high-growth environment • As part of a diverse team, the ability to work both independently and collaboratively. • Excellent communication skills, both written and verbal • Fluent in English (spoken and written). Knowledge of a second language is considered an asset.
🏖️ Benefits
• Exciting and dynamic environment with a great leadership team • Comprehensive training program and regular performance reviews to facilitate your success • Competitive compensation based on experience and proven abilities • Great referral programs with incentives and bonuses • Unbelievable product discounts when you use our products for your own business • A global workforce of multi-cultural and talented colleagues • A close-knit operation with amazing growth opportunities for your personal development • Corporate headquarters in beautiful Vancouver, British Columbia, Canada
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