Product & Content Marketing Lead

Job not on LinkedIn

🔥 15 minutes ago

🇧🇷 Brazil – Remote

⏰ Full Time

🟠 Senior

✍️ Content Marketing Manager

👻 Ghost score 10%

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Logo of Grupo Protege

Grupo Protege

10,000+ employees

Founded 1971

🤖 Artificial Intelligence

🤝 B2B

☁️ SaaS

Artificial Intelligence • B2B • SaaS

Grupo Protege is an AI training data platform that connects AI developers with high-quality, ethically sourced training data. It serves both AI developers by providing a vast and rich collection of data for model training and data holders by enabling them to monetize their data while maintaining governance and control. The platform aims to streamline the data procurement process significantly, making it easier for developers to access the data they need efficiently.

📋 Description

• Translate Protege’s Product efforts across verticals into public-facing positioning, content, and collateral • Convert complex data issues and DataLab technical research into buyer-focused messaging • Own end-to-end launch campaigns for Product, DataLab, and Commercial releases • Write technical thought leadership content advancing the real-world data narrative for AI development • Build product marketing strategy for Protege’s real-world data platform across the AI model development lifecycle • Create go-to-market assets including decks, webinars, videos, social media content, one-pagers, case studies, talk tracks, landing pages, and launch materials • Partner with the Head of Community to create assets supporting community engagement and events • Partner with Product, DataLab, vertical GMs, and Sales to align market messaging with delivered products • Learn the business model, language, and products; identify opportunity gaps • Build technical fluency in products, commercial solutions, and DataLab research • Own priority product/content workstreams and strategic initiatives • Take over product/content workstreams and form product marketing strategy • Create product marketing vision connecting Product, Commercial, DataLab, and Delivery • Contribute to company-wide positioning and narrative building through thought leadership and owned content

🎯 Requirements

• Exceptional writing ability; strong writing viewed as a sign of strong thinking • Ability to translate complex technical concepts, including AI data, ML pipelines, model performance, and messy real-world data workflows, into clear positioning and messaging for technical buyers and audiences • Narrative experience across written, visual media, podcast, and in-person experience campaigns • Experience managing end-to-end product, vertical, or content-led launches with cross-functional teams • Experience partnering closely with sales teams on strategic deals, understanding customer needs, and shaping narratives for commercial conversations • Ability to thrive in ambiguous startup environments, ship strong V1s quickly, iterate based on feedback, and build from scratch • Hands-on experience using growth channels to distribute work • Experience creating written content for technical or B2B audiences, including launch content, technical explainers, case studies, or thought leadership • Ability to balance strategic thinking with tactical execution • Nice to have: experience in AI/ML products and data platforms • Nice to have: understanding of foundation models, AI training, or ML workflows • Nice to have: former technical background such as engineer, solutions engineer, or data scientist • Nice to have: experience managing multiple verticals or product lines simultaneously

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