Head of Marketing

Job not on LinkedIn

🔥 0 minutes ago

🌐 Argentina, Colombia, +4 more countries – Remote

🇦🇷 Argentina – Remote 🇨🇴 Colombia – Remote 🇵🇪 Peru – Remote 🇲🇽 Mexico – Remote 🇨🇷 Costa Rica – Remote 🇨🇱 Chile – Remote

⏳ Contract/Temporary

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 11%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Just posted.
• Jobs at this company usually fill in 30 days.
• No salary listed.

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Workana

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2012

👥 HR Tech

🏪 Marketplace

🎯 Recruiter

💰 Series C on 2024-02

HR Tech • Marketplace • Recruitment

Workana is a leading platform in Latin America that connects businesses with remote talent across various disciplines. With over a decade in the market, Workana specializes in providing businesses with pre-selected and certified developers and freelancers for specific time periods or project-based tasks. The platform supports hiring in diverse fields such as IT & Programming, Design & Multimedia, Writing & Translation, and more, offering payment flexibility in local currencies or USD. Workana ensures satisfaction with protected payments and a satisfaction guarantee, aiming to grow businesses quickly and sustainably by leveraging the best remote talent available.

📋 Description

• Lead Workana's marketing strategy and growth engine for US and LATAM markets. • Build and scale demand generation tied directly to revenue. • Lead a dedicated team of marketing specialists and adapt campaigns and messaging to each market. • Create, write, launch, and optimize marketing campaigns and content. • Use AI to research, draft, test, and scale marketing activities. • Select target markets, audiences, and channels and develop revenue-linked plans. • Collaborate closely with the commercial and sales team to generate qualified demand. • Define and track traffic, leads, meetings, email engagement, pipeline opportunities, conversions, and revenue. • Establish baselines and build a 12-month plan with milestones, lead and conversion targets, and a team hiring plan. • Present a growth strategy case, including marketing budget, team structure, allocation rationale, and measurement approach.

🎯 Requirements

• 6+ years in B2B growth marketing, with experience leading teams while staying hands-on in the day-to-day work. • Personally generated qualified leads and revenue, backed by concrete data on activities, channels, leads, and conversions to customers. • Daily data use and ability to build own dashboards and make decisions with imperfect information. • Strong writing ability and ability to turn rough ideas into clear content quickly. • Excitement about building an unwritten playbook from scratch. • Fluent Spanish and advanced English; Portuguese is a plus. • Experience selling to Engineering, Product, HR or other senior decision makers at US and LATAM companies. • Experience in staffing, talent, SaaS or professional services.

🏖️ Benefits

• The chance to build Workana's growth engine from the ground up, with a differentiated product, a huge talent ecosystem and real autonomy to bet on bold ideas. • A dedicated team of specialists that you'll build and lead. • Direct access to the CEO and the leadership team, with visibility into the commercial performance of the business. • A fast-moving environment where good ideas get tested quickly. • Competitive compensation with performance upside tied to results, plus remote work. • Unlimited PTO.

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