Head of Marketing Operations – Growth

Job not on LinkedIn

🔥 0 minutes ago

🌐 Argentina, Brazil, +4 more countries – Remote

🇦🇷 Argentina – Remote 🇧🇷 Brazil – Remote 🇨🇱 Chile – Remote 🇲🇽 Mexico – Remote 🇨🇴 Colombia – Remote 🇵🇪 Peru – Remote

⏳ Contract/Temporary

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 11%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Workana

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2012

👥 HR Tech

🏪 Marketplace

🎯 Recruiter

💰 Series C on 2024-02

HR Tech • Marketplace • Recruitment

Workana is a leading platform in Latin America that connects businesses with remote talent across various disciplines. With over a decade in the market, Workana specializes in providing businesses with pre-selected and certified developers and freelancers for specific time periods or project-based tasks. The platform supports hiring in diverse fields such as IT & Programming, Design & Multimedia, Writing & Translation, and more, offering payment flexibility in local currencies or USD. Workana ensures satisfaction with protected payments and a satisfaction guarantee, aiming to grow businesses quickly and sustainably by leveraging the best remote talent available.

📋 Description

• Own and execute one integrated marketing strategy, campaign calendar, marketing briefs, and accountability framework across agencies, contractors, and creators • Manage and hold accountable specialized external vendors covering PPC, email/SMS, SEO, CRO, social, and organic content • Direct U.S. execution while establishing and adapting localized growth plans for Canada, the UK, Australia, and the EU • Lead end-to-end affiliate and creator program management, including onboarding, briefs, content deliverables, landing pages, tracking, and performance optimization • Coordinate major product launches and promotional campaigns with operations and inventory management • Establish repeatable operational workflows, SOPs, and documentation for autonomous marketing execution • Deliver a weekly executive dashboard tracking revenue, contribution margin, ad spend, ROAS/MER, customer acquisition, retention, and market performance • Monitor cross-channel budgets and contribution profitability, flagging and correcting underperforming channels or campaigns

🎯 Requirements

• Proven track record in a marketing leadership or operations role for a multi-million-dollar e-commerce/DTC brand on Shopify • Demonstrated experience orchestrating, holding accountable, and directing multi-agency and contractor marketing setups • Strong hands-on background managing affiliate, influencer, and creator marketing programs • Solid understanding of multi-channel DTC metrics, including unit economics, contribution margins, MER, ROAS, CAC, and LTV • Experience planning and executing major promotional events (e.g., BFCM) and product launches in coordination with inventory/operations teams • Ability to work independently with high autonomy and build scalable marketing systems and processes • Fluent English is mandatory for daily written and verbal collaboration with U.S. leadership and international vendors • Must be based in Latin America with significant daily working-hour overlap with U.S. time zones • Direct experience with international DTC expansion and adapting U.S. marketing strategy to localized international markets (CA, UK, AU, EU) is a bonus • Familiarity with hardware, tool accessories, DIY, or automotive e-commerce categories is a bonus

🏖️ Benefits

• Compensation in USD • Fully remote work within Latin America with flexible time schedules • Career growth with international clients and dynamic projects • Long-term independent contractor agreement