Workana
51 - 200 employees
Founded 2012
👥 HR Tech
🏪 Marketplace
🎯 Recruiter
💰 Series C on 2024-02
HR Tech • Marketplace • Recruitment
Workana is a leading platform in Latin America that connects businesses with remote talent across various disciplines. With over a decade in the market, Workana specializes in providing businesses with pre-selected and certified developers and freelancers for specific time periods or project-based tasks. The platform supports hiring in diverse fields such as IT & Programming, Design & Multimedia, Writing & Translation, and more, offering payment flexibility in local currencies or USD. Workana ensures satisfaction with protected payments and a satisfaction guarantee, aiming to grow businesses quickly and sustainably by leveraging the best remote talent available.
Marketing Automation Specialist – CRM Manager
Job not on LinkedIn
🕒 June 3
🗣️🇪🇸 Spanish Required
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Workana
51 - 200 employees
Founded 2012
👥 HR Tech
🏪 Marketplace
🎯 Recruiter
💰 Series C on 2024-02
HR Tech • Marketplace • Recruitment
Workana is a leading platform in Latin America that connects businesses with remote talent across various disciplines. With over a decade in the market, Workana specializes in providing businesses with pre-selected and certified developers and freelancers for specific time periods or project-based tasks. The platform supports hiring in diverse fields such as IT & Programming, Design & Multimedia, Writing & Translation, and more, offering payment flexibility in local currencies or USD. Workana ensures satisfaction with protected payments and a satisfaction guarantee, aiming to grow businesses quickly and sustainably by leveraging the best remote talent available.
📋 Description
• Auditar el estado actual de nuestra plataforma de automatización: datos, segmentos, journeys y estructura general • Diseñar y documentar la arquitectura de CRM: modelo de datos, taxonomía de eventos, lógica de segmentación • Construir y optimizar journeys y automatizaciones para audiencias B2B y B2C • Gestionar la integración entre nuestra herramienta de marketing y el CRM de ventas (HubSpot / Salesforce) • Asegurar la calidad y consistencia de los datos en toda la cadena • Colaborar con Tech para implementar eventos e integraciones desde el producto • Proponer y medir mejoras en deliverability, engagement, conversión y retención
🎯 Requirements
• 2 a 4 años de experiencia con herramientas de CRM o marketing automation (Customer.io, Braze, Klaviyo, HubSpot, ActiveCampaign u otras) • Entendimiento sólido de lógica de automatizaciones, segmentación y journeys • Experiencia integrando herramientas de marketing con CRMs de ventas • Capacidad para trabajar con equipos técnicos: leer documentación, entender APIs, participar en conversaciones de datos • Buena comunicación escrita y verbal para alinearte con múltiples áreas • Actitud de ownership: alguien que se para frente al problema y lo resuelve
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