App Store Optimization Manager – Organic Growth

Job not on LinkedIn

🔥 0 minutes ago

🇭🇺 Hungary – Remote

⏱ Part Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

👻 Ghost score 18%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Xeropan

WebsiteLinkedInAll Job Openings

11 - 50 employees

📚 Education

🛍️ eCommerce

💰 Non Equity Assistance on 2020-12

Education • eCommerce

Xeropan is an award-winning language learning platform that offers interactive and fun language lessons for learners of all levels. With over 2 million satisfied users, Xeropan provides free language learning specifically for Hungarian primary and secondary school students through the KRÉTA IFM initiative. Offering lessons in languages such as English, German, Spanish, French, and Hungarian, Xeropan uses mobile and desktop platforms to teach vocabulary, grammar, and speaking through a wide variety of exercises and tasks. It also provides specialized language courses in fields like Business, Legal, Medical, and IT English. The platform offers a comprehensive language learning experience that is easy to integrate into daily routines, complete with progress tracking, competitive exercises, and certification upon course completion.

📋 Description

• Own keyword research, mapping, and prioritisation across all live locales on Google Play and the App Store • Own indexable metadata, including Play title, short and long descriptions, App Store name, subtitle, and keyword field • Build and maintain keyword-to-ranking-to-install reporting • Run continuous conversion-rate testing through Google Play Store Listing Experiments, iOS Product Page Optimization, and Custom Product Pages • Own creative briefs for icons, screenshots, and preview videos, deciding what to test and why • Build and target Custom Store Listings and Custom Product Pages for distinct search and campaign intents • Manage rating average, review velocity, and review sentiment as growth inputs • Track and escalate Android vitals and store policy risks affecting ranking eligibility • Work with the paid agency partner on ASO-adjacent initiatives so paid and organic acquisition reinforce each other • Determine when growth problems are not solvable through ASO

🎯 Requirements

• 3+ years of hands-on ASO ownership for a consumer mobile app • Experience with at least one app with meaningful scale (100k+ installs/year or equivalent) • Genuine fluency with Google Play Console and App Store Connect • Experience running experiments, reading confidence intervals, and distinguishing noise from meaningful results • Working knowledge of at least one professional ASO toolset (AppTweak, Sensor Tower, data.ai, Asodesk, MobileAction or similar) • Ability to pull, join and interrogate install, conversion and retention data independently • Statistical literacy sufficient to evaluate store listing tests • Multi-locale experience, ideally including markets the candidate does not personally speak • Business-level English • Experience in education, edtech, or subscription-based consumer apps is nice to have • Familiarity with MMP attribution (Singular) is nice to have • Hungarian or experience with CEE markets is nice to have • Understanding of the trial-to-paid subscription funnel and store traffic quality is nice to have

🏖️ Benefits

• Employees can work remotely • Part-time employment