Country Manager – Thailand, Vietnam

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🕒 May 12

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Zeal Group

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2017

💸 Finance

💳 Fintech

🤝 B2B

Finance • Fintech • B2B

Zeal Group is a business portfolio consisting of regulated financial institutions and fintech companies that specialize in multi-asset liquidity solutions in regulated markets. Operating under the trading name of ZFX, Zeal Group is backed by proprietary technology and has a presence in major global locations, including London, Tokyo, and New York. The company focuses on providing high-quality multi-asset trading services to retail and institutional investors without actively assuming market risk. Utilizing cutting-edge technology, Zeal Group sources the best prices in the institutional marketplace. The group is involved in trading in forex, stocks, indices, commodities, and cryptocurrencies, and is committed to transparency and best-in-class trading services.

📋 Description

• Develop and execute the growth strategy for Thailand and Vietnam, covering market expansion, client acquisition, revenue generation, and long-term business development. • Lead, manage, and scale the existing regional team across sales, business development, partnerships, and supporting functions, ensuring the structure is built to achieve 5x growth. • Own core commercial KPIs including accounts opened, deposits, trading volume, revenue, team productivity, and overall regional performance. • Build and strengthen strategic relationships with high-value clients, IBs, affiliates, partners, and other local business channels to accelerate market penetration. • Work closely with marketing, product, and regional leadership teams to localize go-to-market strategies, improve client conversion, and enhance retention across both countries. • Ensure strong execution standards across people leadership, budget control, reporting, compliance awareness, and operational effectiveness in line with business priorities.

🎯 Requirements

• 8+ years of relevant experience in Leading Forex, CFD, brokerage, fintech, financial services, or a closely related trading environment. • Proven experience leading and scaling commercial teams, with strong people management and performance leadership capability. • Demonstrated success in market expansion, business development, and revenue growth within competitive regional markets. • Strong understanding of FX/CFD products, trader behaviour, client lifecycle management, and sales performance metrics. • Excellent commercial judgment, negotiation skills, stakeholder management, and the ability to build trusted external partnerships. • Fluent English communication skills, with the ability to operate in a fast-paced, target-driven, and cross-functional environment. • Direct experience managing Thailand and/or Vietnam markets within a brokerage, fintech, or trading business. • Existing network of IBs, affiliates, sales partners, or high-value clients across Southeast Asia. • Experience launching or scaling a market from early-stage growth into a more established regional operation. • Strong knowledge of digital acquisition channels, regional marketing strategy, and conversion-focused growth initiatives. • Familiarity with regulated financial products, compliance-sensitive environments, and cross-border stakeholder management. • Local language capability in Thai and/or Vietnamese would be a strong advantage. Additionally, we prefer candidates who speak Chinese or Cantonese.