Marketing and Communication Lead

Job not on LinkedIn

🔥 1 minute ago

🇦🇺 Australia – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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ZOE.COM

WebsiteLinkedInAll Job Openings

- employees

🏥 Healthcare

🍽️ Food & Beverage

📣 Marketing

Healthcare • Food & Beverage • Marketing

ZOE. COM is a consumer-focused health and personalised nutrition company that combines app-based coaching, gut microbiome testing, and subscription products to help people improve digestion, energy, and overall wellbeing. Using large-scale scientific research and randomized controlled trials, ZOE provides personalized dietary advice, a Gut Health Test, a members' app, and sells a plant-based supplement (Daily30+) through direct-to-consumer channels.

📋 Description

• Own ZOE's Australian market entry end to end, approximately 75% of the role • Lead local go-to-market growth, partnerships and PR • Brief and work with central UK and US Performance, Creative, Lifecycle and Finance teams • Partner with Finance and central teams to test pricing, email programs and local acquisition campaigns • Build and run local partnership and offline activation plans • Meet health professionals, creators, wellness brands, retailers and industry stakeholders face to face • Own local commercial targets and measure brand search volume, web traffic, sign-ups and conversion • Adapt ZOE's science-led story for Australian consumers • Establish and run the Australian press office end to end • Build media lists, write and pitch stories, conduct journalist outreach, secure national coverage and run product seeding and media events • Brief and oversee freelancers or local agencies when scale requires • Adapt global science publications, product launches and brand campaigns for Australia • Share Australian market insights, test results and PR playbooks with UK and US teams • Draft briefing documents, opinion pieces, press releases and Q&As • Support ZOE spokespeople and local experts for Australian media and events • Deliver a signed-off Australian market-entry plan by month 1 • Establish media contacts, partnership leads and live campaigns by month 3 • Launch PR, growth and partnership campaigns with measurable brand-search growth by month 6 • Build a repeatable Australian growth and PR playbook driving revenue and brand authority by month 12

🎯 Requirements

• Roughly 5 to 10 years of relevant experience • 5 to 10 years launching or scaling a consumer brand in Australia • Experience in health, wellness, nutrition, food, science or consumer tech is ideal • Experience in a startup, scale-up or new-market launch • Proven track record of personally pitching stories and landing national Australian coverage • Comfortable cold-calling journalists and producers and following up • High autonomy and structured self-management • Comfortable working asynchronously across UK and US time zones • Native-level English • Strong Australian tone and writing ability • Existing relationships with Australian health, lifestyle and national news journalists and producers are nice to have • Working knowledge of Australian health marketing rules is nice to have • Experience with New Zealand or wider APAC markets is nice to have • Experience in a remote, matrix organisation is nice to have • Must be based in Australia • Must have the right to work in Australia without visa sponsorship

🏖️ Benefits

• Superannuation • Equity • Health cover • Mental health and fertility support • Life insurance • Wellness budget • ZOE app and Daily30+ for you and a +1 • Enhanced parental leave • ZOE Reset Days • Paid Life Event Day every year • Annual company retreat • Quarterly meet-ups • Monthly social budget • Yearly growth budget • Support for professional qualifications • Work-from-home budget • Remote-first work from home anywhere in Australia • Quarterly team off-sites in London • Annual company retreat in the UK or Europe