Host Communications Strategy Lead

🕒 vor 1 Monat

🏄 California – Remote

infoinfo

💵 $160.000 - $200.000 / Jahr

⏰ Vollzeit

🟠 Senior

🧐 Strategie

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Airbnb

5001 - 10000 Mitarbeiter

Gegründet 2007

✈️ Reisen

📦 Logistik

🛍️ eCommerce

💰 Post-IPO Equity im 2020-12

Travel • Logistics • eCommerce

Airbnb ist ein globaler Online-Marktplatz, der Personen, die nach Unterkünften suchen, mit Gastgebern verbindet, die einzigartige und vielfältige Unterkunftsmöglichkeiten, oft in Wohnimmobilien, anbieten. Nutzer können Räume buchen, die von Einzimmerwohnungen bis hin zu ganzen Häusern und Boutique-Hotels reichen. Airbnb bietet zudem Erlebnisse an, bei denen Gäste Aktivitäten buchen können, die von Einheimischen veranstaltet werden, um ein authentisches Reiseerlebnis zu bieten.

Beschreibung

• Own positioning and launch communications plans for new features, products, and corporate/community updates • Establish engagement and business goals for announcements and campaigns • Develop KPI and measurement frameworks with analysts and data scientists • Develop campaigns, messaging frameworks, and positioning decks • Oversee communications execution, including writing and creative work • Identify key audiences and segments and build supporting plans • Partner with owners of Community Center, Resource Center, social, CX, and email channels to define editorial approach and messaging • Manage campaign-related feedback to inform business decisions • Develop proactive and reactive communications plans • Report reach, engagement, and relevant business metrics • Partner with operations to manage and distribute sentiment dashboards • Champion the community and user in decision-making • Oversee creative collaboration among product design, content strategy, community, and marketing teams • Serve as both an individual contributor and cross-functional leader

🎯 Anforderungen

• 10+ years experience in marketing or communications at a world-class technology company or startup • Experience in platform or community-driven businesses is a plus • Best-in-class verbal and written communication skills • Strong writing background and editorial acumen • Ability to translate complicated product features and complex community policies into clear, compelling narratives • Writing samples and/or a portfolio of work • Ability to lead initiatives across a matrixed organization, solve problems, and influence cross-functional teams • Experience managing through cross-functional teams • Knowledge of product strategy, design, and development principles and processes • Experience managing creative agencies and leading creative production • Experience conducting, synthesizing, and applying user insights, research, and testing to marketing strategy • Passion for Airbnb; Airbnb hosts are preferred • Must be based in California or the PST time zone

🏖️ Vorteile

• Bonus eligibility • Equity eligibility • Benefits • Employee Travel Credits • Disability-inclusive application and interview process • Reasonable accommodations throughout the recruitment process

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