Senior Performance Marketing Strategist

🕒 vor 26 Tagen

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Audiohook

WebsiteLinkedInAlle Stellen

11 - 50 Mitarbeiter

📣 Marketing

📱 Medien

☁️ SaaS

Marketing • Media • SaaS

Audiohook ist eine performance-orientierte Werbeplattform, die sich auf Audio- und Podcast-Werbung spezialisiert hat. Das Unternehmen bietet programmatischen Zugang zu Premium-Podcast-, Streaming- und Radio-Inventar mit präziser Zielgruppenansprache, verifizierten Hörvorgängen und geschlossener Attribution, sodass Werbetreibende für Ergebnisse zahlen können (CPA/ROAS). Audiohook legt großen Wert auf Markensicherheit, privatsichere Messungen, KI-gestützte Inhaltsanalyse und eine SaaS-Erfahrung mit Dashboard für Marketer, um Audiokampagnen zu planen, zu starten und zu messen.

Beschreibung

• Consult with prospective advertisers to determine whether Audiohook is an appropriate strategic fit for their business. • Conduct comprehensive discovery sessions covering business objectives, marketing mix, attribution philosophy, conversion goals, customer journey, and growth strategy. • Evaluate each prospect's existing marketing ecosystem (including paid search and paid social), affiliate marketing, and attribution methodologies. • Educate prospective clients on Audiohook's performance-based buying model, conversion attribution philosophy, and how our approach differs from traditional affiliate marketing and media buying. • Recommend the most appropriate tracking and implementation approach, including JavaScript pixel deployment, affiliate platform integrations, or server-to-server integrations based on each client's technical environment. • Develop customized campaign recommendations and implementation plans that maximize the likelihood of long-term campaign success. • Build go-live plans that accurately reflect client objectives, technical requirements, operational considerations, and commercial terms. • Collaborate closely with Product, Client Success, Operations, and Engineering throughout the sales process to ensure campaigns are designed for successful execution. • Set realistic expectations around attribution, reporting, implementation, optimization, creative strategy, and campaign performance. • Manage opportunities through the full sales lifecycle from qualification through launch. • Maintain accurate CRM records, forecasting, and pipeline management. • Represent Audiohook professionally at conferences, partner meetings, webinars, and industry events.

🎯 Anforderungen

• 5+ years of experience in performance marketing, digital advertising, affiliate marketing, media sales, customer acquisition, marketing technology, or related industries. • Demonstrated success leading consultative sales processes with sophisticated marketing organizations. • Strong understanding of digital marketing strategy across channels including Meta, Google, affiliate marketing, display, CTV, audio, and other measurable acquisition platforms. • Experience discussing attribution, incrementality, customer acquisition, and marketing measurement with marketing leaders. • Excellent discovery, questioning, presentation, and consultative selling skills. • Strong ability to translate business objectives into customized campaign strategies. • Exceptional written and verbal communication skills. • Highly organized with the ability to manage multiple complex opportunities simultaneously.