Senior Growth Marketing Manager

🕒 vor 10 Tagen

🌵 Arizona, California, +18 weitere Bundesländer – Remote

🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🐊 Florida – Remote 🦬 Montana – Remote 🎰 Nevada – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌪️ Oklahoma – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote ❄️ Minnesota – Remote 🔔 Pennsylvania – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ⚔️ Virginia – Remote ☕ Washington – Remote 🧀 Wisconsin – Remote

💵 $110.000 / Jahr

⏰ Vollzeit

🟠 Senior

📈 Growth-Marketing-Manager

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Avolve

WebsiteLinkedInAlle Stellen

11 - 50 Mitarbeiter

Gegründet 2007

🤝 B2B

🏢 Unternehmen

🏛️ Regierung

B2B • Enterprise • Government

Avolve ist ein führendes Softwareunternehmen, das sich auf Lösungen für die elektronische Planprüfung in Gemeinden jeder Größe spezialisiert hat. Ihre Vorzeigeprodukte, ProjectDox und DigEplan, optimieren den Genehmigungs- und Planprüfungsprozess, verbessern die Effizienz, das Engagement der Antragsteller und die Zusammenarbeit zwischen den Abteilungen. Mit einem starken Fokus auf Innovation und Kundenzufriedenheit bedient Avolve eine vielfältige Kundschaft, darunter zahlreiche führende US-Städte, und engagiert sich für wirtschaftliches Wachstum durch fortschrittliche technologische Lösungen.

Beschreibung

• Own public sector marketing pipeline performance across new business acquisition and existing customer growth/expansion, from strategy through MQL delivery, influence on revenue, and reporting • Develop integrated B2G go‑to‑market strategies aligned to new logo acquisition, upsell/cross sell opportunities, and multiyear expansion within existing customers • Build segment specific strategies that support different motions: net new demand, customer adoption, expansion, and partner led opportunities • Translate complex government technology and services into clear, compelling value propositions tailored to buyers, users, and partners across the customer lifecycle • Plan and execute partner‑aligned growth initiatives across permitting and services partners, including platform partners (e.g., Esri, Microsoft), systems integrators, and professional services firms, from campaign strategy through measurement. • Plan, execute, and continuously optimize multichannel, full funnel campaigns supporting: New business demand generation, Customer retention, adoption, and expansion, Partner sourced and partner influenced pipeline • Design and manage targeted nurture programs for key public sector personas, customer segments, and lifecycle stages with paid advertising, email marketing, events, and more • Support event, field, and customer marketing initiatives with tightly aligned pre and post event campaigns • Make data informed decisions on campaign prioritization, investment, and optimization with a high degree of autonomy • Partner closely with Sales and SDR teams to align messaging, enable outreach, and support opportunity acceleration • Collaborate with Product, Customer, and Operations teams to ensure messaging reflects real customer outcomes and market needs • Support partner marketing initiatives with government platform and services partners • Own campaign performance measurement, reporting, and optimization using HubSpot and related analytics tools • Present marketing strategy, performance, and recommendations to senior stakeholders with clarity and confidence • Proactively identify gaps, opportunities, and risks within the public sector go‑to‑market motion and take ownership of solutions • Drive best practices in marketing automation, segmentation, and ABM workflows • Mentor and guide other marketing team members as the function continues to scale

🎯 Anforderungen

• Bachelor's degree in marketing, communications or related field, or the equivalent combination of education, training, and experience. • 7+ years of B2B marketing experience, with direct B2G / public sector marketing experience required • Proven success driving pipeline and MQLs in a government or GovTech environment • Strong experience with demand generation, ABM, and multichannel campaign execution • Hands-on expertise with HubSpot or comparable marketing automation platforms • Exceptional written and verbal communication skills, including copywriting and campaign messaging • Highly organized, data driven, and comfortable managing multiple priorities in a fast-paced environment • Demonstrated ability to operate independently, manage ambiguity, and drive initiatives from idea to execution • Confident communicator with experience presenting to senior leaders, cross functional partners, or external audiences. • Experience marketing SaaS or technology solutions to state and local government agencies (Preferred) • Familiarity with public sector procurement processes and extended buying cycles (Preferred) • Experience mentoring other marketers (Preferred) • Advanced reporting and analytics skills (Excel, PowerPoint, dashboards) (Preferred)

🏖️ Vorteile

• Group Medical, Dental, Vision and Life insurance • 401k • Unlimited Vacation • Paid Sick Leave & Holidays