Marketing Manager

🕒 vor 7 Monaten

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of BPM-PR Firm

BPM-PR Firm

11 - 50 Mitarbeiter

Gegründet 2005

📱 Medien

🤝 B2B

🏢 Unternehmen

Media • B2B • Enterprise

Die BPM-PR Firm ist eine Full-Service-Public-Relations-Agentur mit Sitz in New York City, die sich auf hochwirksame, maßgeschneiderte PR und Executive-Positionierung für Luxusmarken, schnell wachsende Unternehmen und Unternehmenskunden spezialisiert hat. Die Agentur bietet Unternehmenskommunikation, Krisen- und Reputationsmanagement, Event-Publicity, Mode-/Beauty- und Lifestyle-PR, Konsumgüterkampagnen, SEO-unterstützte PR und Führungskräfteplatzierungen in führenden nationalen und globalen Medien. BPM-PR legt Wert auf maßgeschneiderte Verträge, messbares Reporting und multiregionale Medienstrategien, um erstklassige Berichterstattung und langfristigen Markteinfluss zu sichern.

Beschreibung

• Develop Marketing Strategies: Collaborate with the leadership team to create comprehensive marketing plans aligned with the company's goals and objectives. • Brand Management: Maintain and enhance the agency's brand image through consistent messaging, visual identity, and communication strategies. • Content Creation: Work with teams, approve & or produce engaging content for marketing collateral, including website copy, blog posts, social media content, case studies, and more. • Digital Marketing: Oversee digital marketing efforts, including SEO, SEM, email marketing, social media management, and online advertising campaigns. • Client Acquisition: Identify and pursue opportunities to attract new clients through targeted marketing initiatives and lead generation tactics. • Campaign Execution: Coordinate the execution of marketing campaigns, ensuring timely delivery and alignment with project objectives and client expectations. • Market Research: Conduct market research and competitive analysis to identify industry trends, opportunities, and potential areas for growth. • Analytics and Reporting: Monitor the performance of marketing initiatives, track key metrics, and provide regular reports to evaluate effectiveness and inform decision-making. • Manage Advertising Teams and Campaigns: Lead and oversee advertising teams and campaigns, including LinkedIn advertising, outside advertising, PPC, and additional recommendations. • Collaboration: Work closely with internal teams, including sales, creative professionals, and PR specialists, to integrate marketing efforts and deliver cohesive client solutions. • Budget Management: Manage the marketing budget effectively, allocating resources efficiently to maximize ROI and achieve strategic objectives. • Source and Manage Social Media Team: Recruit, train, and manage a team of social media specialists responsible for creating and curating content, engaging with followers, and implementing social media strategies across various platforms. • Social Media Strategy: Develop and implement social media strategies to increase brand awareness, drive engagement, and generate leads, ensuring consistency with overall marketing objectives. • Content Calendar: Create and maintain a content calendar for each quarter outlining key themes, campaigns, and promotional activities to ensure a consistent marketing schedule. • Approve Weekly Social Media Campaigns: Review and approve weekly social media campaigns proposed by the social media team, providing feedback and guidance to ensure alignment with brand messaging and marketing objectives. • Manage and Create Branding Guidelines: Develop and maintain comprehensive branding guidelines that encompass visual identity, tone of voice, messaging, and brand positioning. • Manage Advertising and PPC Teams: Lead and oversee advertising and PPC teams, ensuring the development and execution of effective paid advertising strategies to drive traffic, leads, and conversions.

🎯 Anforderungen

• Bachelor's degree in Marketing, Communications, or related field (Master's degree preferred) • Proven experience (7+ years) in marketing, preferably within the PR or advertising industry • Strong understanding of digital marketing channels and tools, including SEO, SEM, social media, email marketing, PPC advertising, and analytics platforms • Excellent written and verbal communication skills, with the ability to craft compelling content and articulate ideas effectively • Strategic thinker with a creative mindset and the ability to develop innovative marketing strategies • Analytical mindset with the ability to interpret data, generate insights, and optimize campaigns for performance • Strong project management skills with the ability to multitask, prioritize, and meet deadlines in a fast-paced environment • Proficiency in marketing software and tools (e.g., HubSpot, Google Analytics, Adobe Creative Suite) is a plus • Demonstrated leadership abilities and the capacity to collaborate effectively with cross-functional teams

🏖️ Vorteile

• 401(k) • 401(k) matching • Bonus based on performance • Competitive salary • Dental insurance • Flexible schedule • Health insurance • Training & development • Vision insurance

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