Senior Director, Demand Generation

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🕒 vor 19 Tagen

🗽 New York – Remote

🗽 New York – Remote

💵 $150.000 - $200.000 / Jahr

⏰ Vollzeit

🟠 Senior

📈 Performance-Marketing-Manager

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EBG

WebsiteLinkedInAlle Stellen

201 - 500 Mitarbeiter

🍽️ Lebensmittel & Getränke

🏥 Gesundheitswesen

🏨 Gastgewerbe

Food & Beverage • Healthcare • Hospitality

EBG ist eines der am schnellsten wachsenden E-Commerce-Unternehmen im Land, das sich auf Reise und Unterhaltung spezialisiert hat und zudem weitere Einzelhandelsprodukte und Dienstleistungen, freiwillige Zusatzleistungen und Versicherungen anbietet. EBG betreibt ein robustes Portfolio an Technologielösungen und ein Netzwerk von Arbeitgeber- und mitgliedschaftsbasierten Plattformen, die ein gebundenes Publikum erreichen und führenden Marken zusätzliche Vertriebsmöglichkeiten bieten. EBG ist ein b2b2c-Unternehmen. Die EBG-Plattformen sind: - TicketsatWork - Plum Benefits - Working Advantage - Beneplace - MemberDeals

Beschreibung

• Develop and execute a comprehensive demand generation strategy aligned to pipeline, revenue, and growth objectives across multiple business lines. • Own full-funnel performance across awareness, engagement, lead capture, nurture, conversion, pipeline acceleration, and revenue contribution. • Design and optimize integrated, multi-channel programs across email, paid media, content, SEO, webinars, events, partnerships, landing pages, and lifecycle marketing. • Partner closely with sales leadership, product marketing, and business stakeholders to refine audience segmentation, buyer personas, value propositions, and go-to-market messaging. • Translate business priorities into campaign plans, conversion pathways, and sales enablement tools that support distinct customer segments and buying journeys. • Strengthen alignment with sales on lead definitions, qualification criteria, handoff processes, and shared pipeline goals. • Lead, coach, and develop the existing team while assessing structure, capabilities, and future hiring needs. • Drive a disciplined test-and-learn approach to improve campaign effectiveness, lead quality, conversion rates, and marketing ROI. • Partner with marketing operations and sales operations to improve CRM processes, automation, reporting, attribution, and funnel visibility. • Provide regular business reviews, performance insights, and strategic recommendations to senior leadership.

🎯 Anforderungen

• Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree a plus. • 8+ years of experience in B2B demand generation, growth marketing, revenue marketing, or related full-funnel marketing roles, ideally within ecommerce, digital marketplace, benefits, loyalty, or multi-line commercial environments. • 3+ years of experience leading and developing high-performing teams. • Demonstrated success building integrated demand generation programs that drive measurable pipeline and revenue outcomes. • Strong understanding of B2B buyer journeys, lead lifecycle strategy, funnel management, and sales and marketing alignment. • Hands-on experience with CRM, marketing automation, analytics, and reporting platforms such as Salesforce, HubSpot, Marketo, or comparable tools. • Excellent analytical, communication, and stakeholder management skills, with the ability to operate effectively at both strategic and executional levels. • Ability to travel and work in person as the role demands.

🏖️ Vorteile

• Medical, Dental & Vision • 401k Match • Short Term Disability, Long Term Disability (Company Paid) • Company Paid Basic Life and AD&D • Additional Voluntary Benefits • Flexible Work Arrangements • 3 Weeks of PTO + 5 Personal Days • Paid Holiday Break from Christmas to New Year • Paid Holidays • Fitness Centers (location dependent) • Annual Day of Giving • Share in the FUN! EBG gives $1000 per year in Tickets-At-Work gift cards to full-time employees to experience and enjoy the savings marketplace!