Senior CRM Specialist

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🕒 vor 1 Tag

🌐 Vereinigtes Königreich, Irland, +1 weitere Länder – Remote

🇬🇧 Vereinigtes Königreich – Remote 🇮🇪 Irland – Remote 🇲🇹 Malta – Remote

⏰ Vollzeit

🟠 Senior

🏆 Customer Success

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Gambling.com Group

WebsiteLinkedInAlle Stellen

201 - 500 Mitarbeiter

Gegründet 2006

📣 Marketing

🎲 Glücksspiel

💰 Post-IPO Secondary im 2023-06

Marketing • Gambling

Die Gambling. com Group ist ein Unternehmen, das digitale Marketingdienstleistungen für die globale Online-Glücksspielbranche anbietet. Es bietet eine Plattform, auf der Benutzer Online-Glücksspielangebote, einschließlich Casinos und Sportwetten, vergleichen können, um fundierte Entscheidungen zu treffen. Das Unternehmen konzentriert sich darauf, Einblicke, exklusive Bonusangebote und Strategien für eine Vielzahl von Casinospielen und Wettveranstaltungen bereitzustellen. Die Gambling. com Group ist an der Nasdaq Global Market börsennotiert und hat das Ziel, Verbrauchern durch detaillierte Bewertungen und Expertenberatung die besten Glücksspielseiten zugänglich zu machen.

Beschreibung

• Take ownership of CRM performance across all customer communications, identifying opportunities to increase engagement, conversion, retention and revenue • Lead the CRM testing roadmap, including A/B and multivariate testing across journeys, content, timing, segmentation and personalisation • Own and evolve customer segmentation strategies using behavioural, transactional and lifecycle data • Analyse journey performance and optimise automations, customer experience and commercial return • Identify new CRM opportunities, develop data-backed ideas and see them through to implementation • Design, build and optimise automated customer lifecycle journeys across acquisition, onboarding, engagement, retention and reactivation • Develop dynamic and personalised CRM campaigns across Email, SMS, Push Notifications and emerging channels • Partner with Commercial, Product, Data and Operations teams to support business objectives and revenue targets • Build and optimise landing pages supporting CRM campaigns and conversion performance • Monitor campaign performance and produce regular reporting with commercial insights and recommendations • Maintain database hygiene, customer segmentation and GDPR compliance • Leverage AI-powered tools for campaign creation, reporting, analysis and personalisation • Stay informed on CRM technologies, AI capabilities and industry best practices, recommending improvements • Support and mentor junior CRM team members and promote best practices

🎯 Anforderungen

• 4+ years' experience in CRM, Lifecycle Marketing or Marketing Automation • Proven experience delivering measurable commercial growth through CRM optimisation and customer lifecycle marketing • Strong experience building and managing complex automated customer journeys • Excellent understanding of customer segmentation, personalisation and lifecycle marketing • Experience leading structured testing programmes and using data for commercial decisions • Highly analytical, independently identifying opportunities and owning delivery • Proactive, self-starting mindset with strong problem-solving skills and willingness to learn quickly • Ability to work autonomously, research solutions and drive projects with minimal supervision • Excellent communication and stakeholder management skills • Strong organisational skills managing multiple brands and priorities • Previous online gambling, sports betting or affiliate marketing experience is desirable • Bloomreach Engagement experience is desirable • HTML/CSS for email development is desirable • Tableau, Power BI or Looker experience is desirable • AI-assisted CRM tools experience is desirable

🏖️ Vorteile

• Comprehensive private Healthcare Insurance • Flexible work environment and home office available • Home office allowance • Gym & Leisure Allowance • All the hardware and software you need to be successful • Regular company events and social outings, activities, Spot Awards and a Monthly Social Club • Access to courses for Personal and Career Development • Company Paid Volunteer Day