Creative Specialist, Marketing and Proposals

🕒 vor 4 Tagen

🇺🇸 Vereinigte Staaten – Remote

💵 $60.000 - $70.000 / Jahr

⏰ Vollzeit

🟡 Mittelstufe

🟠 Senior

🎡 Marketing

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of Geographic Technologies Group

Geographic Technologies Group

11 - 50 Mitarbeiter

Gegründet 1997

💼 Beratung

📦 Logistik

🎖️ Verteidigung

Consulting • Logistics • Defense

Geographic Technologies Group ist ein auf GIS spezialisiertes Dienstleistungs- und Lösungsunternehmen, das kommunalen, staatlichen und bundesstaatlichen Regierungsstellen dabei hilft, umfassende georäumliche Systeme zu planen, umzusetzen und zu pflegen. Sie bieten strategische Planung, Antragsstellung, Datenbankdesign, Software-/Widget-/Anwendungsentwicklung, schnelle Bereitstellungen von ArcGIS HUBs, Implementierungen von Unternehmens-GIS, Schulungen und Wissenstransfer, Wartung und Personalerweiterung sowie spezialisierte Geo-Smart-Produkt-Suiten (z. B. SafeCityGIS, UtilityCityGIS, FiberCityGIS) an. GTG ist ein Esri-Partner mit jahrzehntelanger Erfahrung in der Betreuung von über 1. 000 kommunalen Kunden.

Beschreibung

• Write clear, persuasive copy for proposals, website pages, case studies, email campaigns, social posts, brochures and trade-show materials • Translate technical GIS concepts into plain language for non-technical buyers while preserving accuracy for technical readers • Maintain consistent messaging, voice and product naming across channels, including correct GTG trademark usage • Develop visual concepts for campaigns, products and service offerings • Design print and digital collateral including one-pagers, brochures, infographics, ads, social graphics, booth displays and presentation templates • Use Claude Design to mock up, iterate on and refine layouts, landing pages, posters and campaign visuals • Apply and protect GTG brand standards • Work with GIS consultants to turn project data into visuals explaining results to clients and prospects • Design custom proposal graphics that communicate win themes and technical approaches • Format and lay out proposal drafts in Word and PowerPoint according to templates and client requirements • Create layout options for high-priority pursuits • Build shortlist and interview presentations in PowerPoint • Deliver graphics and layout changes within hours during final submission weeks • Maintain the proposal graphics library and templates • Partner with business development on lead generation, prospect research and pursuit strategy • Prepare sales enablement materials including pitch decks, capability statements, competitive comparisons and RFP response content • Support conferences, webinars and client demos, including follow-up campaigns • Track campaign performance and lead conversion in the CRM and report results to marketing and sales leadership • Maintain the website, social channels and marketing content calendar • Coordinate with outside vendors, printers and event organizers • Monitor local government technology and GIS market trends • Produce first-year outcomes including refreshed collateral and map-driven case studies, sales enablement materials, measurable lead growth, consistent GTG voice, polished on-time proposal submissions, and an organized proposal graphics library

🎯 Anforderungen

• Bachelor's degree in marketing, communications, geography, GIS, graphic design or a related field, or equivalent experience • 3+ years of professional marketing and proposal experience, including at least 1 year supporting commercial or B2B/B2G sales • At least 2 years designing proposals, statements of qualifications or other long, deadline-driven documents, preferably for government buyers • Advanced Microsoft Word skills (styles, templates, section breaks, tables, captions) and strong PowerPoint skills • A portfolio that includes at least one proposal or other long-form document, not only marketing pieces • A record of fast, accurate work under fixed deadlines • Strong graphic design skills and proficiency with Adobe Creative Cloud (InDesign, Illustrator, Photoshop) • Experience using Claude Design, or comparable AI-assisted design tools, to produce and iterate on marketing visuals • Excellent copywriting and editing skills, with writing samples across at least two formats • Ability to manage several projects at once and hit deadlines tied to RFPs, events and campaigns • Preferred: Experience marketing to local governments, utilities or public safety agencies, including familiarity with public procurement and RFP processes • Preferred: Experience with ArcGIS StoryMaps, ArcGIS Dashboards or Experience Builder • Preferred: Familiarity with CRM and marketing automation platforms such as HubSpot or Salesforce • Preferred: Basic website management skills (WordPress or a similar CMS) and an understanding of SEO • Preferred: Experience with video editing or motion graphics for social and event content • Preferred: Skill using AI tools such as Claude to speed up research, drafting and content production while keeping quality high

🏖️ Vorteile

• Simple IRA Matching • Competitive salary • Health insurance • Paid time off

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