Senior Brand Manager

🕒 vor 2 Monaten

🍂 Massachusetts – Remote

infoinfo

💵 $160.000 - $175.000 / Jahr

⏰ Vollzeit

🟠 Senior

💃 Markenmanager

🗣️🇺🇸🇬🇧 Englisch erforderlich

Woher diese Stelle stammt

Veröffentlicht auf der Karriereseite von Highland Electric Fleets, nicht über eine Jobbörse

Von Remote Rocketship zum ersten Mal gesehen vor 2 Monaten

Noch offen auf der Website von Highland Electric Fleets. Geprüft vor 1 Tag.

Logo of Highland Electric Fleets

Highland Electric Fleets

51 - 200 Mitarbeiter

🚘 Automobilindustrie

📦 Logistik

🚗 Transport

Automotive • Logistics • Transport

Highland Electric Fleets ist ein führender Anbieter von Dienstleistungen für elektrische Flotten in Nordamerika. Das Unternehmen konzentriert sich darauf, den Umstieg auf Elektrofahrzeuge für Schulbusse und andere Flotten einfach, zuverlässig und erschwinglich zu gestalten. Sie bieten eine schlüsselfertige Lösung, die Planung, Beschaffung, Implementierung und Optimierung von Elektroflotten umfasst. Highland Electric Fleets ist der Inhaber/Betreiber der vertraglich größten Anzahl an elektrischen Schulbussen in den USA und ist bekannt für sein kommerzielles Vehicle-to-Grid-Programm. Das Unternehmen hat beträchtliche Fördermittel und Anreize gesichert, um seine Kunden bei der Elektrifizierung ihrer Flotten zu unterstützen.

Beschreibung

• Own Highland's content engine end to end, from narrative and concept through production, launch, and repurposing across channels • Build and maintain the content calendar to drive an integrated message across channels • Partner with the Creative Director on video and photoshoots with Team USA athletes, customer events, and testimonials, owning planning, logistics, and execution • Lead content review and approvals, including customer, legal, and sponsorship compliance sign-off • Manage the content library to support future activation and sales enablement • Lead integrated brand campaigns from brief and creative development through launch, optimization, and reporting • Deliver Highland's LA28 Olympic & Paralympic activation with internal and external teams • Maximize the LA28 partnership across brand awareness, demand generation, and customer engagement while maintaining USOPP/IOC compliance • Build local activation and co-marketing moments with school districts, from ribbon cuttings to community events • Serve as a steward of the Highland brand across every channel and touchpoint • Bring Highland's brand strategy to life through campaigns, content, and activation • Partner with leadership on thought leadership and stakeholder advocacy moments • Translate Highland's Electrification-as-a-Service offering and product capabilities into differentiated positioning and messaging • Develop messaging frameworks and value propositions connecting product features to customer outcomes • Own product-facing sales collateral, including decks, one-pagers, and talk tracks • Track, analyze, and report on campaign effectiveness, adjusting to meet and exceed KPIs • Translate performance data into recommendations for future brand and product marketing investments

🎯 Anforderungen

• Bachelor's degree in Marketing, Communications, or a related field • 7+ years of brand, content, and/or product marketing experience • Strong track record of developing and executing integrated marketing campaigns, preferably in support of high-profile sponsorships • Demonstrated experience owning content production end to end — briefing creative, directing agencies and production crews • Experience developing product positioning, messaging, and sales enablement materials that connect a product or service to customer outcomes • Proven ability to lead cross-functional initiatives across content, digital, paid media, events, and PR • Demonstrated experience with sponsorship activation and major brand events preferred • Outstanding communication, project management, and stakeholder management skills • Ability to synthesize complex information into compelling benefits, messaging, and presentations • Experience in B2B or public sector marketing a plus

🏖️ Vorteile

• Competitive base salary and performance-based bonus program • A supportive, highly collaborative, team-oriented environment • Ability to work with bright, innovative, and forward-thinking colleagues • Health, Vision, and Dental coverage for employees & their dependents • Generous Paid Time Off • 401(k) program and company match

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