Senior Director, Global Demand Generation

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iCert Global

WebsiteLinkedInAlle Stellen

51 - 200 Mitarbeiter

💼 Beratung

📣 Marketing

📚 Bildung

Consulting • Marketing • Education

iCert Global ist ein Anbieter von professionellen Zertifizierungsschulungen, der eine Vielzahl von Kursen in verschiedenen Bereichen anbietet, darunter Projektmanagement, Business Analysis, IT-Service-Management, agile und Scrum-Strategien, Qualitätsmanagement, Cloud-Technologie und Cybersicherheit. Das Unternehmen bietet von Lehrern geleitete Online-Kurse, E-Learning-Optionen und Unternehmensschulungsprogramme an, die darauf abzielen, Einzelpersonen und Unternehmen zu stärken. Durch weltweit anerkannte Zertifizierungskurse möchte iCert Global Lernenden helfen, ihre Karrieren voranzutreiben und in einem sich schnell entwickelnden Arbeitsmarkt wettbewerbsfähig zu bleiben.

Beschreibung

• Develop a comprehensive global demand generation strategy that drives awareness, consideration, and conversion across the buyer’s journey—from problem identification through purchase. • Lead, coach, and develop a high-performing global demand generation team with a culture of accountability, experimentation, and operational excellence. • Align demand generation efforts with Sales priorities and revenue targets; ensure seamless and transparent collaboration with cross functional GTM teams. • Run monthly GTM alignment sessions with Sales, Sales Development, Partner, RevOps, and Solution Advisory teams along with cross functional Marketing stakeholders. • Architect and oversee multichannel integrated campaigns including content strategy, digital marketing, events, partner motions, and enablement plans. • Drive early-stage category level campaigns that articulate buyer pain points, shape problem awareness, and introduce the Icertis CLM platform. • Build and execute tiered ABM strategies (1:1, 1:Few, 1:Many) designed for Enterprise accounts in priority verticals. Utilize AI tools for personalization. • Activate buying committees through coordinated tactics including account based advertising, gifting, dimensional mail, field events, and personalized outreach. • Use intent signals, predictive modeling, and personalization to increase engagement and accelerate progression for high value accounts. • Partner closely with SDR leadership to fuel high quality outbound prospecting motions across key segments and strategic industries. • Create outbound playbooks and messaging frameworks that increase SDR productivity and account penetration. • Collaborate on account prioritization, sequencing logic, and persona specific outreach strategies. • Deliver scalable, customized assets for Sales (e.g., personalized landing pages, email templates, 1:1 ABM kits), utilizing available AI tools. • Provide frameworks for integrating webinars, gifting, content hubs, and events into ABM and pipeline acceleration plays. • Support late stage deal progression with targeted content, insights, and engagement strategies.

🎯 Anforderungen

• 10+ years of B2B marketing experience, including 5+ years leading global demand generation functions. • 5+ years of hands-on ABM leadership experience required; strong fluency in Enterprise buying committees and multistakeholder motions. • Proven track record driving pipeline and revenue for Enterprise SaaS. Must be comfortable owning global pipeline and revenue targets. • Expertise developing early stage campaigns that uncover pain points and build interest in solution categories. • Advanced proficiency with ABM and intent platforms such as 6sense or Demandbase (strategy, segmentation, orchestration). • Experience with gifting/direct mail platforms (Sendoso, Postal) for personalized engagement. • Strong understanding of Sales Development operations, outbound strategies, and Sales enablement. • Proficiency with Marketo, Salesforce, and analytics/BI tools. • Strong analytical mindset with evidence of data driven decision making. • Exceptional cross functional collaboration, communication, and leadership skills with experience aligning GTM teams. • Ability to excel in a fast-moving global organization, balancing strategic vision with hands-on execution.

🏖️ Vorteile

• Robust medical (physical & mental vision and dental benefits) • Employee assistance program (EAP) • Equity (RSUs) and shared ownership in the company • Generous 401K match • Flexible work environment • Paid maternity and paternity leave • Generous holiday and PTO program • CaaS (coaching as a service) • Annual personal development allowance • 7 Days for Humanity – 7 paid volunteer days annually • Global and regional DEIB steering committees, employee resource groups (ERGs) • Global DEIB training programs and guest speakers throughout the year