Business Development Manager Spine

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Johnson & Johnson

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10.000+ Mitarbeiter

Gegründet 1886

🏥 Gesundheitswesen

⚕️ Krankenversicherung

💊 Pharmazie

Healthcare • Healthcare Insurance • Pharmaceuticals

Johnson & Johnson ist ein globales Gesundheitsunternehmen, das Arzneimittel, Therapien und medizinische Geräte in verschiedenen therapeutischen Bereichen entdeckt, entwickelt, herstellt und vermarktet, darunter Onkologie, Neurowissenschaften, Immunologie, Herz-Lungen- und Herz-Kreislauf-Versorgung, Orthopädie, Chirurgie und Augenheilkunde. Das Unternehmen betreibt groß angelegte Forschungs- und Entwicklungsprogramme, klinische Entwicklungs- und Fertigungsprogramme und ist auch aktiv in Mitarbeiterprogrammen, Nachhaltigkeit, globalen Gesundheitsinitiativen und gesellschaftlichem Engagement weltweit.

Beschreibung

• Own the national growth strategy for Velys Spine in Germany (segmentation, target accounts, objectives, and execution roadmap) • Focus on defined customer segments by translating segmentation into clear target lists and value propositions for each priority segment (e.g., robotics-ready centers, strategic spine accounts) • Drive targeting and account prioritization using market mapping and data insights to allocate time, budget, and field resources to the highest-value opportunities • Manage opportunities through defined sales stages —from qualification to proposal, negotiation, and closing —with rigorous CRM hygiene, forecasting accuracy, and clear next steps • Drive win plans for priority deals together with Sales leadership, Sales Reps, and Account Managers to remove barriers, accelerate decisions, and secure long-term customer satisfaction • Lead market preparation for the Velys Spine robotics launch including launch milestones, readiness assessment, and cross-functional coordination • Develop the local business case and investment plan (volume assumptions, value narrative, ROI, and risk mitigation) and align resource allocation with regional governance • Shape the go-to-market model with Sales leadership (coverage, key account approach, and launch playbooks) • Own the capital equipment sales cycle for robotics, including multi-stakeholder selling, clinical and economic case development, procurement alignment, and disciplined deal progression • Drive the marketing mix (4Ps) by partnering with local and regional Product Marketing and Sales to define the right Product offer and evidence, Price and value ladder, Place (coverage/channel and account targeting), and Promotion (campaigns, education, and launch activities) for the German market • Develop strategic pricing and value ladders across capital, consumables, and implants, including discount guardrails and profitability targets • Define service, software, and maintenance pricing strategy for the robotics program (bundles, contract terms, renewals, and commercial governance) • Lead tender and project business by managing processes, building compliant proposals, coordinating internal resources, and driving timelines from submission to award and implementation • Drive contracting, tenders, and pathway access aligned to value ladders and pricing guardrails, in collaboration with Pricing/Finance and cross-functional partners • Build senior stakeholder relationships with surgeons, OR teams, procurement, and hospital management to unlock adoption and long-term partnerships • Lead KOL engagement and education initiatives in line with compliance requirements • Enable the field organization through joint customer calls/visits, objection handling, and best-practice sharing to drive adoption, customer satisfaction, and retention

🎯 Anforderungen

• Several years of experience (approx. 3–5 years or more) in sales or product management of navigation, robotics, or orthopedics • Ideally, experience with navigation and/or robotics or other complex clinical products that require explanation • Strong affinity for technology and innovation —ideally with exposure to robotics, navigation, digital surgery, or software-enabled medical solutions • Very good understanding of clinical workflows, OP environments, and hospital structures • Analytical mindset and business acumen (market, competitive, and DRG logic) • Strong commercial acumen, including pricing, profitability, and budget/ROI management • Bachelor’s or Master’s degree in Engineering, Business Management, or a comparable field (or equivalent qualification); MBA preferred • Very good German and good English skills • Willingness to travel (50–70%)

🏖️ Vorteile

• an annual bonus with set target (% of pay) depending on pay grade / location, where the actual amount is based on the employees’ and companies’ performance of the previous calendar year, or sales commissions. • vacation days • parental leave for a minimum of 12 weeks • bereavement leave • caregiver leave • volunteer leave • well-being reimbursement • programs for financial, physical and mental health • service anniversary and recognition awards • participation in several insurance plans.