Head of Audience – Subscriptions

Stelle nicht auf LinkedIn

🕒 vor 10 Tagen

🇬🇧 Vereinigtes Königreich – Remote

⏰ Vollzeit

🔴 Experte

👻 Geisterscore 10%

Was es bedeutet: wie wahrscheinlich diese Stelle offen bleibt, ohne dass aktiv eingestellt wird.So liest du es: 60 % oder höher heißt, wir halten das für einen Geisterjob. Niedrigere Werte sind weniger bedenklich.Wie wir werten: Dauer offen, Neuveröffentlichungen, offene Stellen vs Teamgröße, wie schnell Stellen geschlossen werden, und ob ein Gehalt angegeben ist.Hinweis: eine Schätzung aus öffentlichen Daten, kein Urteil über das Unternehmen. Echte Stellen können hoch punkten, nutze es also als Hinweis, nicht als Fakt.

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LabX Media Group

WebsiteLinkedInAlle Stellen

201 - 500 Mitarbeiter

🏥 Gesundheitswesen

💼 Beratung

📦 Logistik

Healthcare • Consulting • Logistics

Die LabX Media Group ist ein diversifiziertes globales Medienunternehmen, das sich der Betreuung der Gemeinschaft von Laborfachleuten widmet. Sie bietet unvergleichliche Informationen und integrierte Marketinglösungen, die auf die Bedürfnisse der wissenschaftlichen Gemeinschaft zugeschnitten sind. Das Unternehmen bietet eine Vielzahl von Dienstleistungen an, darunter Live-Events, E-Newsletters, digitale Tools, Webinare, Social Media Engagement, Zeitschriften und E-Commerce-Plattformen. Die LabX Media Group verbindet Laborfachleute mit essentiellen Informationen und Ressourcen, wobei der Fokus auf redaktioneller Exzellenz und Marketingintegrität liegt. Zu ihren Marken gehören LabX, Lab Manager, The Scientist und Technology Networks, die Bereiche wie Lebenswissenschaften, Wirkstoffforschung, Laborverwaltung und mehr abdecken. Sie nutzen fortschrittliche Technologie, um weltweit qualitativ hochwertige Inhalte und dynamische Marketinglösungen bereitzustellen.

Beschreibung

• Own and manage print and digital circulation strategy for a large consumer-focused publication • Lead subscriber acquisition, retention, renewal performance, circulation growth, and audience engagement • Develop and execute audience growth strategies to increase paid and qualified circulation, optimize subscriber lifetime value, reduce churn, and improve profitability • Use audience, subscription, and engagement data to drive acquisition, retention, conversion, and revenue growth • Plan and execute subscriber acquisition, renewal, win-back, and retention campaigns using segmentation, behavioral targeting, lifecycle marketing, and personalization • Build and optimize subscriber lifecycle programs from conversion through onboarding, engagement, renewal, gifts, reactivation, and long-term retention • Develop test plans, trial offers, pricing strategies, promotional packages, and conversion optimization initiatives • Monitor circulation and subscription metrics including growth, renewal rates, churn, engagement, CAC, LTV, conversion rates, and subscription revenue • Own subscription revenue performance and circulation economics, including forecasting, profitability monitoring, and operational efficiency improvements • Develop annual circulation forecasts, budgets, reporting, and performance analysis; present recommendations to senior leadership • Oversee print circulation operations including fulfillment, production schedules, print order management, subscriber services, shipping, postal optimization, and newsstand distribution • Manage relationships with fulfillment houses, printers, direct mail agencies, newsstand consultants, digital marketing partners, distribution vendors, and other suppliers • Ensure compliance with circulation reporting requirements, privacy regulations, subscription policies, and postal regulations • Manage relationships with audit organizations and maintain subscriber data integrity • Conduct competitive analysis and market research to identify audience trends, technologies, subscription best practices, and growth opportunities • Monitor email deliverability and optimize subscriber communications for inbox placement, open rates, click-through rates, engagement, retention, and conversion • Develop integrated audience development strategies across print, digital, email, social media, events, newsletters, and advertiser-supported content programs • Partner with editorial, sales, product, analytics, and marketing teams to align audience growth initiatives with business, content, and revenue goals • Leverage audience segmentation, cohort analysis, retention modeling, and performance reporting to support strategic decision-making • Evaluate new channels, technologies, partnerships, and marketing opportunities to expand audience reach and improve subscription performance

🎯 Anforderungen

• Post-secondary degree or diploma in Marketing, Communications, Business, or a related field; equivalent experience will be considered • 5+ years of progressive experience in circulation management, audience development, or digital/print marketing, ideally within a media, publishing, B2B or B2C environment • Strong analytical mindset with ability to interpret audience data and translate insights into actionable strategies • Excellent communication and project management skills • Ability to manage multiple brands and campaigns simultaneously in a fast-paced, remote environment • Experience in or knowledge of the scientific industry is an asset • Expert working knowledge of subscription fulfillment software, including Omeda and CDS • Experience with email marketing platforms and list segmentation best practices • Experience with web analytics platforms such as Google Analytics and Adobe Analytics • Experience with data visualization tools for monitoring audience KPIs and campaign performance • Hands-on experience with social media management and familiarity with emerging platforms and growth tactics • Direct experience executing and managing paid advertising efforts • Experience with A/B testing and conversion rate optimization • Disciplined test-and-learn approach to campaign development capable of demonstrating clear ROI • Advanced knowledge of print fulfillment workflows, subscriber database management, subscription billing cycles, and postal regulations

🏖️ Vorteile

• Equal opportunity employer committed to diversity, equity, and inclusion • Reasonable accommodation for qualified individuals with disabilities • Remote work arrangement