Patient Recruitment, Digital Media Manager

🕒 vor 14 Tagen

🏄 California – Remote

🏄 California – Remote

💵 $145.000 - $160.000 / Jahr

⏰ Vollzeit

🟠 Senior

🔴 Experte

🎯 Recruiter

Jetzt Bewerben

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ImmunityBio, Inc.

WebsiteLinkedInAlle Stellen

501 - 1000 Mitarbeiter

🧬 Biotechnologie

⚕️ Krankenversicherung

💊 Pharmazie

Biotechnology • Healthcare Insurance • Pharmaceuticals

ImmunityBio, Inc. ist ein Biotechnologieunternehmen, das sich auf die Entwicklung innovativer Immuntherapien konzentriert, um die Fähigkeit des Immunsystems zu verbessern, Krebs und Infektionskrankheiten zu bekämpfen. Durch die Nutzung der Kraft der Immunantwort des Körpers zielt ImmunityBio darauf ab, bahnbrechende Behandlungen bereitzustellen, die das Behandlungsergebnis und die Lebensdauer der Patienten bei herausfordernden Krankheiten verbessern können.

Beschreibung

• Lead the development and execution of integrated multi-channel patient recruitment campaigns to support patient recruitment for goals across indications and geographies • Develop strategic digital marketing plans aligned with study timelines, enrollment objectives, patient population dynamics, and budget parameters • Lead the efforts to overhaul the ImmunityBio website, including developing compliant site copy, images, and navigation • Plan, launch, and optimize paid media campaigns across channels including Meta (Facebook/Instagram), Google Search & Display, YouTube, Programmatic, and disease-specific patient communities and advocacy platforms • Oversee campaign performance in real time and continuously optimize against KPIs, including cost per lead (CPL), conversion rates (CR), qualified patient referrals, site engagement, and enrollment progression • Drive ongoing testing and optimization initiatives, including A/B testing of creative, messaging, audience segmentations, and landing pages experiences • Partner with internal analytics teams and external agencies to develop attribution models and patient journey reporting and actionable performance insights • Work with cross-functional teams and external agencies to develop compliant, patient-centric digital content including ad copy, visual assets, landing pages, and educational materials • Ensure all educational materials comply with applicable regulatory, legal, privacy and brand standards • Serve as a strategic partner to Clinical Operations, Medical Affairs, Legal/Regulatory/PRC, Patient Advocacy, teams to align recruitment campaigns with enrollment priorities, scientific accuracy, and patient community engagement efforts • Manage relationships with media agencies, publishers, technology vendors, and recruitment partners to ensure high-quality execution and performance • Negotiate media placements, pricing, and performance-based agreements where applicable • Manage campaign budgets, forecasting, pacing, and resource allocation • Develop and deliver regular executive-level performance reports, dashboards, and insights for internal stakeholders • Identify emerging trends, risks, and opportunities in patient education, marketing, digital patient recruitment, and engagement • Stay current on digital trends, privacy changes (e.g., HIPAA, GDPR, platform policies), and evolving best practices in patient recruitment marketing • Support broader corporate, clinical, and departmental initiatives through cross-functional projects and leadership contributions

🎯 Anforderungen

• Bachelor’s degree in Marketing, Journalism, Advertising, Communications, or related field required; Master’s degree is preferred • 7+ years of experience in digital media, performance marketing, or growth marketing required • Experience in healthcare, pharma, biotech, CRO, or clinical trial recruitment required • Experience recruiting patients for clinical trials required • Experience working with patient advocacy groups is preferred • Data-driven mindset with ability to interpret performance metrics and act on them • Excellent communication and stakeholder management skills • Analytical and performance-oriented • Detail-oriented with strong project management skills • Comfortable working in cross-functional, fast-paced environments • Ability to balance creativity with regulatory constraints • Strong written and verbal communication skills • Familiarity with IRB/ethics considerations in patient recruitment • Knowledge of patient privacy regulations (HIPAA, GDPR)

🏖️ Vorteile

• Medical, Dental and Vision Plan Options • Health and Financial Wellness Programs • Employer Assistance Program (EAP) • Company Paid and Voluntary Life/AD&D, Short-Term and Long-Term Disability • Healthcare and Dependent Care Flexible Spending Accounts • 401(k) Retirement Plan with Company Match • 529 Education Savings Program • Voluntary Legal Services, Identity Theft Protection, Pet Insurance and Employee Discounts, Rewards and Perks • Paid Time Off (PTO) includes: 11 Holidays • Exempt Employees are eligible for Unlimited PTO • Non-Exempt Employees are eligible for 10 Vacation Days, 56 Hours of Health Pay, 2 Personal Days and 1 Cultural Day