Growth Marketing Manager

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Nightfall AI

WebsiteLinkedInAlle Stellen

51 - 200 Mitarbeiter

Gegründet 2018

🔒 Cybersecurity

🤖 Künstliche Intelligenz

☁️ SaaS

💰 €40.000.000 Series B - Nightfall im 2022-08

Cybersecurity • Artificial Intelligence • SaaS

Nightfall AI ist eine KI-native Data-Loss-Prevention (DLP)-Plattform, die die Offenlegung und Exfiltration sensibler Daten über SaaS-Anwendungen, Endpunkte, Browser, E-Mail und generative KI-Tools verhindert. Das Unternehmen kombiniert LLMs, Modelle der Computer Vision und KI-gesteuerte Datenherkunft, um Geheimnisse, PHI, PCI, PII und andere vertrauliche Inhalte in Echtzeit zu erkennen und zu blockieren. Es bietet eine automatisierte Problemlösung und konsistente Richtlinieneinhaltung. Nightfall wird als SaaS-Plattform mit API-Integrationen, schlanken Agenten und Browser-Plug-ins bereitgestellt und richtet sich an Unternehmen, die eine autonome, hochpräzise Schutzmaßnahme gegen Insider-Risiken, Shadow-AI-Lecks und ausgeklügelte Exfiltrationsversuche suchen.

Beschreibung

• Own net-new qualified meetings and pipeline generation as your core metric • Be directly accountable for marketing-sourced and influenced revenue • Stand up and scale core growth channels: paid, SEO, lifecycle, and conversion systems • Define how Nightfall captures, nurtures, and converts demand end-to-end • Create the foundation for a repeatable, scalable demand generation engine • Translate technical shifts (AI agents, MCP, SaaS sprawl, data movement) into compelling demand hooks • Build campaigns that resonate with CISOs, security, and risk leaders • Own and scale paid acquisition (LinkedIn, Google, Reddit, emerging channels) • Design and execute ABM programs for high-value enterprise accounts • Partner with outbound to create coordinated, full-funnel plays • Use AI tools to accelerate campaign creation, personalization, testing, and optimization • Identify and partner with security influencers, practitioners, and niche creators • Build repeatable influencer programs (LinkedIn, newsletters, podcasts, communities) • Turn subject matter experts (internal + external) into scalable demand channels • Experiment aggressively with modern distribution (micro-influencers, founder-led content, dark social) • Continuously test messaging, channels, audiences, and creative • Operate with speed and rigor - clear hypotheses, fast iteration, decisive scaling • Build and maintain clear attribution from campaign → meeting → pipeline → revenue • Make budget and strategy decisions based on real performance data • Continuously improve cost per meeting and pipeline efficiency • Work tightly with sales, SDRs, product marketing, and content • Ensure messaging, targeting, and pipeline goals are fully aligned • Feed market insights back into positioning and GTM strategy

🎯 Anforderungen

• 3–7+ years in B2B growth, demand gen, or acquisition • Track record of owning and hitting pipeline targets • Has built demand engines from scratch - not just optimized existing programs • Actively uses AI tools (ChatGPT, Claude, etc.) to create leverage and move faster • Uses AI for campaign creation, personalization, testing, and analysis • Thinks in systems, automation, and scale—not manual execution • Hands-on experience with paid acquisition (LinkedIn, Google, Reddit, X) • Familiar with ABM and enterprise GTM motions • Knows how to convert attention into qualified pipeline—not just clicks • Fluent in attribution, funnel metrics, and performance analysis • Comfortable owning dashboards, tracking, and reporting • Experience with HubSpot (or similar), CRM systems, and campaign tooling

🏖️ Vorteile

• Employee compensation will be determined based on interview performance, level of experience, specialization of skills, and market rate. • Bonus (for applicable roles) • Benefits & perks • Stock options