Lifecycle Marketing Manager

Stelle nicht auf LinkedIn

🕒 vor 2 Monaten

🇺🇸 Vereinigte Staaten – Remote

💵 $82.875 - $121.875 / Jahr

⏰ Vollzeit

🟡 Mittelstufe

🟠 Senior

🎡 Marketing

🦅 H1B-Visum-Sponsor

Dieses Unternehmen hat in der Vergangenheit H1B-Visa gesponsert.

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Panorama Education

WebsiteLinkedInAlle Stellen

201 - 500 Mitarbeiter

Gegründet 2012

📚 Bildung

☁️ SaaS

🤖 Künstliche Intelligenz

💰 €60.000.000 Series C - Panorama Education im 2021-09

Education • SaaS • Artificial Intelligence

Panorama Education ist ein Bildungstechnologieunternehmen, das eine KI-gestützte SaaS-Plattform für Schulbezirke der Klassen K–12 bereitstellt, um Umfragen zu sammeln, ein Multi-Tiered System of Supports (MTSS) zu verwalten, Verhalten und Anwesenheit zu verfolgen und Unterricht sowie Interventionen zu personalisieren. Die Angebote — wie Panorama Solara, Student Success (MTSS) und Surveys & Engagement — kombinieren Datenanalyse, sichere bezirksverwaltete KI und berufliche Weiterbildung, um Lehrkräften dabei zu helfen, Bedürfnisse zu identifizieren, gezielte Maßnahmen zu planen und Schülerergebnisse zu messen, während Datenschutz und Konformität gewahrt bleiben.

Beschreibung

• Own and evolve Panorama’s email marketing strategy across the full funnel • Develop and execute high-impact campaigns and nurture programs that deliver relevant, timely messaging based on funnel stage, persona, and intent data • Re-engage leads, accelerate pipeline, support customer expansion and retention, and drive revenue growth • Partner closely with Sales to support outbound cadence creation and optimization • Ensure critical role of email in coordinated go-to-market efforts and prospect engagement • Support Panorama’s webinar program by assisting with campaign promotion, post-event follow-up, and engagement strategies • Manage webinar logistics, including hosting, registration setup, platform configuration, coordinating polls, managing chat and questions, and troubleshooting technical issues • Own the post-webinar process, including post-event follow-up campaigns, smooth lead handoff, and strategies for extending webinar shelf life through on-demand content • Track, analyze, and report on key performance metrics such as open rates, click-through rates, conversions, registrations and attendance, pipeline impact, and deliverability • Analyze campaign performance and share actionable insights with marketing and sales stakeholders. • Maintain documentation of processes and best practices • Stay current on email marketing and webinar trends, tools, and deliverability best practices

🎯 Anforderungen

• 3–5 years of B2B email or lifecycle marketing experience, preferably in SaaS or education technology • Proven success building and optimizing nurture programs that drive engagement and pipeline • Strong analytical skills and comfort interpreting performance data to generate insights and guide iteration • Excellent writing, editing, and communication skills, with the ability to tailor messaging to different audiences and funnel stages • A strong understanding of email deliverability, compliance, and industry best practices • Exceptional organizational and project management skills, with the ability to manage multiple campaigns and priorities simultaneously • A collaborative, proactive working style and comfort partnering cross-functionally with Sales, Customer Success, Product, and Marketing teammates • A test-and-learn mindset with attention to detail and a drive for continuous improvement • Experience with marketing automation platforms (e.g., HubSpot, Marketo) and sales outreach platforms (e.g. Gong Engage, Outreach) • Strong project management skills with attention to detail and the ability to manage multiple priorities • Familiarity with webinar platforms (e.g., Bizzabo, Zoom, Hopin, ON24)

🏖️ Vorteile

• 401K with an employer match • Health, dental, vision, life insurance, and short-term and long-term disability coverage. • Flexible spending account for health care and dependent care • Wellness Reimbursement • Work from Home Reimbursement • Flexible vacation policy • Parental leave program • Company Issued Laptop