Paid Media Manager

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Pearl

WebsiteLinkedInAlle Stellen

51 - 200 Mitarbeiter

Gegründet 2019

☁️ SaaS

🤝 B2B

💰 €58.000.000 Series B - Pearl im 2024-07

SaaS • B2B

Pearl ist ein Frontend-Web-UI/Design-Toolkit oder Anbieter von Website-Vorlagen. Die bereitgestellten CSS und Klassennamen deuten darauf hin, dass Pearl ein umfassendes Designsystem oder eine Reihe von UI-Komponenten (Navigation, FAQ-Dropdowns, Modale, Karussells, responsive Container, Zugänglichkeitsfokus-Zustände und Testimonial-Blöcke) bereitstellt, die darauf abzielen, Marketing- und Produktwebsites über verschiedene Browser und Ansichten hinweg konsistent aussehen und funktionieren zu lassen. Die Materialien deuten darauf hin, dass Pearl wiederverwendbare Stile und UX-Muster zum Erstellen oder Gestalten von Webseiten anbietet, obwohl das bereitgestellte Snippet allein nicht spezifiziert, ob Pearl ein Vorlagen-Marktplatz, ein Designsystem-Produkt, eine Agentur oder eine SaaS-Plattform ist.

Beschreibung

• Own full-funnel paid strategy and hands-on execution across Meta, Google (Search, PMax, Demand Gen), LinkedIn, and dental industry/endemic channels. • Bring paid media in-house from agency/contractor management — rebuild and directly own campaign structure, targeting, bidding, and budget pacing. • Manage channel mix and budget allocation to hit CAC and ARR targets across both SMB and DSO/enterprise audiences. • Build and maintain audiences, exclusions, and account structures that keep spend efficient as we scale. • Own CAC, ROAS, CPA, and demo-set targets by channel and campaign. • Run weekly optimization cycles spanning bids, budgets, audiences, placements, and landing-page routing. • Partner with Growth and Web to strengthen conversion paths and landing pages. • Identify and shut down waste — misrouted traffic, underperforming placements, inefficient campaigns — quickly and decisively. • Partner with Studio and Brand/Comms to develop and iterate high-performing ad creative. • Run structured, continuous test cycles across creative, audiences, offers, and messaging. • Convert test results into a documented, compounding playbook of what works by channel and segment. • Own the end-to-end integrity of paid conversion tracking — platform pixels, server-side/CAPI, UTM discipline, and offline conversion imports. • Partner with RevOps to ensure paid attribution stays accurate and consistent with the CRM source of truth. • Maintain paid performance dashboards and run a weekly reporting rhythm that explains what moved, why, and what's next.

🎯 Anforderungen

• 4–6 years of hands-on paid media experience in B2B SaaS (SMB-heavy and/or account-based motions a plus). • Expert in Google Ads and Meta Ads Manager; proficient with LinkedIn Campaign Manager. • Strong command of efficiency metrics (CAC, ROAS, CPA) and how to move them. • Deep fluency in conversion tracking: pixels, CAPI/server-side, UTMs, and offline/CRM conversion imports. • Highly analytical and dashboard-fluent; HubSpot and GA4 literacy a strong plus. • Experienced across both SMB (volume, efficiency, product-led) and enterprise/ABM (LinkedIn, account-based targeting) paid motions. • Biased toward testing, iteration, and fast optimization. • Bonus: experience advertising in healthcare or other regulated/compliance-sensitive categories, or in a dental/medical vertical.

🏖️ Vorteile

• Competitive compensation and benefits • Professional development and training opportunities • Flexible, uncapped PTO • Remote-first work environment, with preference for candidates based near Pearl's office hubs in Los Angeles, San Francisco, Salt Lake City, or New York City.