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Director of Analytics

🕒 vor 3 Monaten

🇺🇸 Vereinigte Staaten – Remote

💵 $180.000 - $220.000 / Jahr

⏰ Vollzeit

🔴 Experte

👔 Direktor

🗣️🇺🇸🇬🇧 Englisch erforderlich

Woher diese Stelle stammt

Veröffentlicht auf der Karriereseite von Scale Media, nicht über eine Jobbörse

Von Remote Rocketship zum ersten Mal gesehen vor 3 Monaten

Noch offen auf der Website von Scale Media. Geprüft vor 1 Stunde.

Logo of Scale Media

Scale Media

51 - 200 Mitarbeiter

Gegründet 2014

👥 B2C

🛍️ eCommerce

🧘 Wellness

B2C • eCommerce • Wellness

Scale Media ist eine Direct-to-Consumer digitale Markenplattform und ein Multi-Brand-Unternehmen, das Gesundheits-, Wellness- und Schönheitsprodukte entwickelt, vermarktet und verkauft. Das Unternehmen betreibt ein Portfolio von Marken, darunter 1MD Nutrition, Hair La Vie, Live Conscious, Tru Alchemy und Essential Elements, die Nahrungsergänzungen, Haarpflege-, und Hautpflegeprodukte anbieten, zusammen mit gesundheits- und fitnessbezogenen Inhalten und Tools. Scale betreibt die Scale Platform – eine integrierte Umgebung, die Produktentwicklung, Betrieb und digitales Marketing kombiniert, um das E-Commerce-Wachstum zu fördern und das Online-Kundenerlebnis zu verbessern.

Beschreibung

• Develop and own Scale's companywide analytics strategy aligned with overall business goals • Partner with executive leadership and cross-functional departments to understand data needs and support objectives • Identify opportunities to leverage data, AI, and predictive analytics to improve business performance and decision-making • Own the marketing measurement framework, including experimentation design, incrementality, MMM, MTA, and supporting statistical methodologies • Build and maintain retention analytics and LTV models, including churn and contribution-margin prediction • Manage the marketing data pipeline end to end, ensuring channel data is complete, accurate, and analysis-ready • Build and own financial forecasts for a marketing-driven business • Model unit economics, including CAC, LTV, payback, and margin, and set marketing targets • Partner with finance and growth to connect spend, revenue, and profitability into a single trustworthy view • Lead, manage, and mentor the analytics organization, including direct management of the Manager, Data Analytics • Provide indirect oversight of the broader analyst team • Define and oversee the data engineering roadmap, priorities, and standards for analytics pipelines and infrastructure • Set team goals, priorities, and professional development plans • Own data architecture across the data warehouse and source systems, including Snowflake, Shopify, and Amazon • Apply statistical methods, machine learning, and predictive modeling to generate forward-looking insights • Implement and maintain analytics tools and platforms • Develop and deliver regular companywide KPI reporting for executive leadership • Design and build dashboards and visualizations using tools such as Tableau and Sigma • Establish reporting frameworks ensuring data accuracy and consistency, including inventory and operations analytics • Partner with marketing, growth, finance, IT, and operations to translate business questions into data solutions • Communicate data-driven insights and recommendations to non-technical stakeholders and executive leadership • Run the function in sprints with tight project management and clear quarterly prioritization

🎯 Anforderungen

• 8+ years of experience in data analytics • Progressive leadership experience managing analytics teams, including managing managers • Proven track record owning end-to-end analytics for a marketing-driven or DTC/ecommerce business • Deep expertise in marketing measurement, including experimentation, incrementality, MMM, and MTA, and the statistics behind them • Experience with retention analytics, LTV modeling, and churn/contribution-margin prediction • Financial forecasting and unit-economics modeling experience • Strong hands-on technical skills: SQL and Python, data modeling, and ML/predictive modeling • Fluency with Claude Code or comparable AI coding tools for data manipulation and analytics • Experience with a modern data stack such as Snowflake and DTC source data such as Shopify and Amazon • Experience maintaining a BI platform and designing dashboards and visualizations such as Tableau and Sigma • Experience defining a data engineering roadmap and partnering with or overseeing data engineers • Experience partnering with executive stakeholders to translate data into business strategy • Excellent communication skills, with the ability to present complex data to non-technical audiences • Experience working in sprints with strong project management discipline • Comfortable operating and prioritizing in a fast-paced, fully remote environment • Legally authorized to work in the US for any employer • Comfortable working west coast (PST) hours until 4:30pm PST

🏖️ Vorteile

• Excellent Medical, Dental, Vision and Life insurance • Fully remote work • Monthly WFH stipend • Generous Paid Time Off program • Discounted Products • An amazing team to work alongside

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