Marketing Campaign Manager – Product Marketing

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TENEX.AI

WebsiteLinkedInAlle Stellen

11 - 50 Mitarbeiter

Gegründet 2024

🔒 Cybersecurity

🤖 Künstliche Intelligenz

☁️ SaaS

Cybersecurity • Artificial Intelligence • SaaS

TENEX. AI ist ein Cybersicherheitsunternehmen, das sich auf KI-gesteuerte Managed Detection and Response (MDR) Dienstleistungen spezialisiert hat. Sie bieten umfassende Lösungen für Bedrohungsmanagement, Sicherheitsautomatisierung und schnelle Reaktion auf Zwischenfälle, um sicherzustellen, dass Organisationen Cyberbedrohungen in Echtzeit erkennen und neutralisieren können. TENEX nutzt fortschrittliche KI-Technologie, um routinemäßige Sicherheitsaufgaben zu automatisieren und die operative Effizienz zu steigern, sodass Unternehmen jeder Größe ihre Cybersicherheitsmaßnahmen skalieren und einen robusten Schutz gegen aufkommende Bedrohungen aufrechterhalten können.

Beschreibung

• Translate TENEX's technical capabilities and proof points into clear, persuasive, repeatable global campaigns targeting security operations buyers, from CISOs to SOC leaders. • Write and own a wide range of assets: launch blogs, flagship whitepapers, one-pagers, solution briefs, web copy, sales enablement materials, and event and seminar content • Maintain consistency with TENEX's product positioning and messaging framework, and help evolve it as the product and market mature. • Partner with product and technical stakeholders to keep messaging accurate, differentiated, and ahead of the competitive set. • Ideate, build and manage the entire campaign content that powers sales enablement, partnering closely with the Head of Sales Enablement who owns the enablement function and roll-out. • Develop sales-facing assets such as pitch decks, battlecards, competitive one-pagers, objection-handling guides, talk tracks, and persona briefs, grounded in TENEX's messaging framework. • Translate launch messaging and new capabilities into clear, repeatable narratives that sellers can use in the field. • Keep enablement content current as positioning, packaging, and the competitive landscape evolve. • Plan and execute campaigns, including content BOM, sales enablement, webpage content, social content, and event messaging, to drive pipeline and revenue goals. • Create 2-3 campaigns per quarter, own the campaign calendar and coordinate timelines, assets, and cross-functional inputs so launches and programs ship on schedule. • Build audience segments and persona-based journeys as the foundation for campaign targeting. • Monitor and track campaign content performance and report results clearly to senior leadership. • Apply a test-and-learn mindset, running experiments across channels and messaging to improve results over time. • Use marketing automation and analytics tools to manage execution and surface insight.

🎯 Anforderungen

• 4 to 7 years in B2B marketing, with demonstrated strength in both content or product marketing and campaign execution. Cybersecurity or technical B2B experience is strongly preferred. • Exceptional writing skills, with a portfolio that shows you can turn complex, technical subject matter into clear and compelling narrative. • Experience building sales enablement content (decks, battlecards, one-pagers) in partnership with sales or enablement teams. • A working understanding of positioning, messaging frameworks, and buyer journeys, and the judgment to apply them. • Hands-on experience planning and executing multi-channel campaigns and measuring their impact on pipeline. • Comfort with marketing automation and analytics platforms (e.g., HubSpot, Marketo, or similar). • A self-starter who thrives in a fast-paced, ambiguous, build-it-now environment and can own work end to end. • Bonus: familiarity with security operations, MDR, or the broader cybersecurity landscape.

🏖️ Vorteile

• Health insurance • 401(k) matching • Flexible working hours • Paid time off • Professional development opportunities