Senior Manager, Retailer Media Measurement

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The Kraft Heinz Company

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10.000+ Mitarbeiter

Gegründet 2015

👥 B2C

🛒 Einzelhandel

💰 €20.000.000 Post-IPO Equity im 2019-06

B2C • Food & Beverage • Retail

Die Kraft Heinz Company ist eines der größten Lebensmittel- und Getränkeunternehmen der Welt, mit acht Marken mit jeweils über 1 Milliarde US-Dollar Umsatz und einem globalen Umsatz von rund 25 Milliarden US-Dollar. Seit über 150 Jahren sind wir ein weltweit vertrauenswürdiger Hersteller hochwertiger, schmackhafter und nahrhafter Lebensmittel. Obwohl Kraft Heinz seinen Doppelsitz in Chicago und Pittsburgh hat, sind unsere Marken wahrhaft global: Unsere Produkte werden in über 40 Ländern hergestellt und vermarktet. Zu diesen beliebten Produkten zählen unter anderem Würzmittel und Saucen, Käse und Milchprodukte, Fertiggerichte, Fleischwaren, Erfrischungsgetränke, Kaffee, Produkte für Säuglinge und Ernährung sowie zahlreiche weitere Lebensmittel – in einem Portfolio von mehr als 200 etablierten und aufstrebenden Marken.

Beschreibung

• Commercial mix analytics (MMM); quarterly insight generation/advisory, modeling partner, data input management & scaling, management of additional supplemental deep dive analysis • Retail media measurement capabilities, analytics & incrementality; partnering with Retail Media Networks & Media Agency to advance capabilities and measurement methodologies, governing internal selection of key KPIs, analyzing returns, etc. • Retail media agency reporting & benchmark development; partnering with retail media agency to determine learning agenda, key measurement principles & identifying benchmarks tied to business KPIs • Annual learning agenda aligned to business KPIs; running analysis and determining key optimizations/actions for the business, storytelling and sharing with stakeholders (e.g., BUs) • Consult/advisor to key customer accounts; performance reviews, testing plans, measurement roadmaps, etc. across key retailers like Target, Kroger, Walmart, Amazon, etc. • Identifying and owning capability partnerships for media measurement (e.g., SOV for RMN display partner, vetting incremental measurement solutions) • Ownership of evolving retailer media measurement solutions (e.g., clean room strategy and execution) • Partner with internal teams to connect Retail Media Measurement, Performance, & Insights to broader business (i.e. Data & Analytics, Data Science, Marketing Analytics)

🎯 Anforderungen

• 7+ years experience utilizing any combination of advanced and predictive analytics, marketing analytics, and analytic techniques for marketing, media, customer and business application • 7+ years experience with large datasets to deliver marketing and business strategy; marketing mix modeling experience preferred • 5-7 years experience with performance media data (retail media data experience preferred) • 5-7 years experience collaborating and project managing across functions and varied levels of leadership to capture perspectives and leverage internal knowledge and deliver insights/action oriented solutions • Demonstrates ability to innovate and enhance processes or strategies through the utilization of technology and knowledge advancement; aware of industry best practices and capability enhancement • Ability to apply marketing and commercial intelligence concepts for business success • Ability to tie retailer analytics to retailer media analytics (i.e. understanding of Amazon Marketing Cloud, Scintilla and how they can be used to link sales and media performance)

🏖️ Vorteile

• Coverage for employees (and their eligible dependents) through affordable access to healthcare • Protection and saving for the future, we offer plans tailored to meet you and your family’s needs • Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families • Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments • Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training • Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs • Financial – 401k, Life, Accidental Death & Dismemberment, Disability