Senior Lifecycle Marketing Manager

🕒 vor 13 Tagen

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Wild Alaskan Company

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51 - 200 Mitarbeiter

Die Wild Alaskan Company bietet einen Online-Direktvertrieb für Premium-Meeresfrüchte aus Wildfang. Durch die Teilnahme an unserem monatlichen Meeresfrüchte-Programm erhalten Sie jeden Monat eine Box mit nachhaltig geernteten Meeresfrüchten. Wir beziehen die hochwertigsten Meeresfrüchte von führenden Fischereien in Alaska und dem pazifischen Nordwesten und liefern sie direkt zu Ihnen nach Hause.

Beschreibung

• Own and evolve the loyalty and CRM strategy, including the subscription lifecycle vision, member personalization strategy, and long-term roadmap. • Develop and manage a multi-quarter testing and learning agenda to continuously improve member engagement and retention. • Identify and prioritize high-impact opportunities across member acquisition, onboarding, box customization, and reactivation. • Oversee the design and execution of complex, automated lifecycle journeys across Iterable and other engagement platforms. • Lead audience strategy and segmentation frameworks to drive box add-ons, membership upgrades, and referral behavior. • Ensure seamless orchestration of omnichannel campaigns across email, SMS/MMS, and the logged-in member experience. • Own conversion from channel to site. • Establish and monitor KPIs and success metrics focused on churn reduction, LTV, and member health. • Lead advanced experimentation strategies (A/B, multivariate testing) and translate insights into scalable improvements. • Partner with analytics teams to enhance customer data architecture and predictive modeling (e.g., churn propensity).

🎯 Anforderungen

• 6–8+ years of experience in CRM, loyalty, lifecycle marketing, or related roles. • Proven experience owning CRM strategy and roadmap development in a DTC or Subscription environment. • Deep expertise in marketing automation platforms (Iterable required). • Extensive experience in audience segmentation, journey orchestration, and retention strategy. • Demonstrated success leading testing and optimization programs at scale. • Experience working in e-commerce, subscription services, food/beverage, or premium consumer brands.

🏖️ Vorteile

• health, vision, and dental insurance • 401k • PTO • safe/sick time • vacation • parental leave • delicious box of free fish every month