Product Marketing Manager

🕒 vor 3 Monaten

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Writesonic

WebsiteLinkedInAlle Stellen

11 - 50 Mitarbeiter

Gegründet 2021

🤖 Künstliche Intelligenz

☁️ SaaS

🏢 Unternehmen

Artificial Intelligence • SaaS • Enterprise

Writesonic ist eine KI-gestützte SaaS-Plattform, die Unternehmen dabei hilft, ihre Sichtbarkeit in KI-Suchplattformen (ChatGPT, Gemini, Perplexity und andere) sowie in traditionellen Suchmaschinen zu verfolgen und zu verbessern. Sie bietet KI-gesteuerte SEO-Analysen, Inhaltsgenerierung und -optimierung, automatisierte technische SEO-Korrekturen und umsetzbare Zitations- und Outreach-Tools an, die sich an Marketing- und Unternehmenskunden mit Unternehmenssicherheit und Integrationen auf höchstem Niveau richten.

Beschreibung

• Run end-to-end launches for new features and products: positioning, messaging, landing pages, blog posts, email announcements, social posts, webinars • Build launch playbooks by tier: major launches (full campaign), medium (blog + email + social), minor (changelog + in-app) • Create and maintain landing pages for each product area (GEO Platform, Action Center, Content Engine, Workflows) in Webflow • Write product announcement blog posts that explain the "so what" for customers • Plan and produce product webinars and demo sessions (monthly cadence) • Create video scripts for product demos and feature walkthroughs • Coordinate with product and engineering on release timelines and feature narratives • Track launch performance: signups, activation, pipeline influenced • Create and update competitive battlecards monthly (Profound, Peec, AirOps, Scrunch, AthenaHQ) • Build sales decks, one-pagers, and ROI calculators for enterprise and agency segments • Write objection-handling guides based on real sales call feedback • Create vertical-specific pitch materials (ecommerce, SaaS, finance, retail, agencies) • Run win/loss analysis and feed insights back to product and marketing • Attend sales calls to hear customer language and objections firsthand • Build the sales resource hub so reps find what they need in under 30 seconds • Design onboarding email sequences for self-serve signups (7-day drip with progressive feature discovery) • Create in-app messaging and upgrade nudges based on usage triggers • Build nurture sequences for enterprise prospects (pre-demo, post-demo, stalled deals) • Write pricing page copy and manage the pricing page experience • Create customer-facing product roadmap and feature request workflows • Optimize trial-to-paid conversion through messaging experiments • Build the customer communication playbook: release notes, feature emails, product updates

🎯 Anforderungen

• 4-6 years in B2B SaaS product marketing, ideally at companies in $2M-$20M ARR range • Has launched 10+ features or products end-to-end (not just wrote the brief, but shipped the landing page, email, and webinar) • Can write landing page copy, sales decks, and product announcements yourself (not hand off to a copywriter) • Has built competitive battlecards and sales enablement materials that reps actually use • Experience with product-led growth motions: onboarding emails, in-app messaging, upgrade flows • Comfortable with Webflow, Framer, or similar tools to build and update landing pages without engineering help • Has run product webinars or demos (comfortable presenting to 50-200 people) • Understands the SEO/GEO space or has marketed a technical product to marketing buyers • Power user of AI tools. Uses AI to research competitors, draft messaging, build presentations, and move fast • Can turn a Slack message from engineering into a customer-facing story in hours, not days • Strong project management instincts. You run launches like a producer, not a passenger • Experience with marketing automation (HubSpot, Customer.io, Intercom) for lifecycle campaigns