Senior Paid Marketing Manager

🕒 il y a 1 jour

🇺🇸 États-Unis – Télétravail

💵 $145 000 - $200 000 / an

⏰ Temps Plein

🟠 Senior

🎡 Marketing

🗣️🇺🇸🇬🇧 Anglais requis

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Publiée sur la page carrières de Ashby, pas via un site d'emploi

Repérée par Remote Rocketship il y a 1 jour

Toujours ouverte sur le site de Ashby. Vérifiée il y a 43 minutes.

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Ashby

51 - 200 employés

💼 Conseil

🤝 B2B

👥 RH Tech

Consulting • B2B • HR Tech

Ashby aide les entreprises en pleine croissance à atteindre leurs objectifs de développement ambitieux. Avec Ashby, les équipes de toutes tailles peuvent mener un processus de recrutement rapide et efficace. Fié par des entreprises telles que Opendoor, Figma, Notion, Deel et Modern Treasury.

Description

• Own strategy and execution across LinkedIn, Meta, and Google Search, expanding into YouTube and other channels • Prioritize audiences, develop campaign hypotheses, manage budgets, and turn experiments into repeatable sources of qualified pipeline • Develop campaign concepts, write ad copy, brief creative, and shape landing-page tests • Partner with design, content, and product marketing to produce distinctive work • Establish a testing cadence across audiences, creative, offers, and conversion paths • Build AI, agent, and automation workflows for research, creative iteration, campaign operations, and analysis • Establish paid measurement and reporting with RevOps • Assess qualified reach, conversion, pipeline contribution, efficiency, and incrementality • Translate performance data into investment recommendations • Partner with sales, lifecycle, and ABM to connect campaigns to the buyer journey • Own LinkedIn improvements, scale Meta, expand Google Search, launch YouTube, and evaluate additional channels • Establish an operating system for paid marketing, including AI-enabled workflows, measurement, and investment allocation

🎯 Exigences

• Deep, hands-on expertise in LinkedIn, Meta, and Google Ads • Experience personally building and scaling paid marketing programs in sales-led B2B SaaS • Ability to structure and optimize campaigns and connect decisions to qualified pipeline • Hands-on campaign execution, creative development, experimentation, performance investigation, and problem solving • Analytical rigor and creative judgment • Demonstrated use of AI tools, agents, or automation to improve output • Ability to work with CRM data and establish performance reporting • Ability to investigate attribution limitations and improve measurement approaches • Experience owning budgets and reallocating investment based on evidence • Strong cross-functional partnership with sales, design, content, product marketing, and RevOps • Experience with YouTube, display, and programmatic is valuable • Familiarity with HubSpot and Dreamdata is valuable • Comfort evaluating new tools, building useful workflows, and working independently with performance data

🏖️ Avantages

• Equity / stock options • 10-year exercise window for stock options • Unlimited PTO with four weeks recommended per year • Twelve weeks of fully paid family leave in the US • Generous equipment, software, and office furniture budget • $100/month education budget • Conferences covered with manager approval • US health insurance for employees and dependents with all premiums covered • 401(k) match • Opportunity to work with a talented and passionate team

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