ASO Manager

Emploi pas sur LinkedIn

🕒 il y a 2 jours

🇺🇸 États-Unis – Télétravail

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

👔 Manager

👻 Score fantôme 12%

infoinfo

🗣️🇺🇸🇬🇧 Anglais requis

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Logo of Babil Games

Babil Games

51 - 200 employés

Fondée en 2012

🎮 Jeux vidéo

👥 B2C

💰 €150 000 Angel Round - Babil Games en 2012-01

Gaming • B2C

Babil Games est un développeur et éditeur de jeux vidéo qui conçoit des jeux adaptés aux joueurs arabophones de la région MENA. Basée à Dubaï et à Amman, l’entreprise a été fondée en 2012 et ambitionne de combler le manque de contenus régionaux en créant des expériences de jeu culturellement pertinentes. Acquise par Stillfront en 2016, Babil Games associe sa connaissance des marchés locaux aux ressources et aux méthodes d’un groupe international spécialisé dans le jeu vidéo afin de fédérer et de développer la communauté gaming de la région MENA.

Description

• Own end-to-end ASO strategy across App Store, Google Play, Samsung Galaxy Store, and Microsoft Store • Build and prioritize a continuous CRO testing backlog, including A/B and store-page experiments • Use creative and competitive analysis to inform testing and optimization • Lead store page localization and culturalization across key markets • Shape a cohesive franchise-level store identity and positioning across the portfolio • Track platform feature releases and store roll-outs across App Store, Google Play, Samsung, and Microsoft • Evaluate and manage participation in platform growth and loyalty programs • Monitor store algorithm, guideline, and regulatory changes and adjust metadata and tactics • Drive keyword research, clustering, and metadata creation for each store and local market • Use AI-driven tools for semantic expansion, metadata generation, and sentiment analysis • Optimize for AEO across legacy search and emerging AI-driven discovery • Partner with UA and Product to align ASO with paid strategy, creative themes, and update roadmaps • Identify optimization opportunities and quick wins across the portfolio • Own KPI reporting and stakeholder check-ins • Oversee review and rating management and surface sentiment and UX/product insights

🎯 Exigences

• 4+ years of hands-on experience in ASO, ideally within the mobile gaming industry • Proven track record of driving measurable growth in store visibility, keyword rankings, and organic conversion rate across global markets • Deep understanding of mobile gaming audiences, player motivations, and trends • Experience with casual or simulation games is a strong plus • Excellent balance between analytical rigor and creative intuition • Proficiency with industry-standard ASO and analytics platforms such as AppTweak, Sensor Tower, SplitMetrics, or similar • Experience navigating platform program enrollment decisions is a strong plus • Experience in review management is a plus

🏖️ Avantages

• Equal opportunities employer • Opportunity to work with a global team spanning more than 17 nationalities • Work on globally distributed game franchises and platforms

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