Manager, Digital Fundraising

Emploi pas sur LinkedIn

🕒 il y a 2 jours

🇺🇸 États-Unis – Télétravail

💵 $68 000 - $85 000 / an

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

👔 Manager

👻 Score fantôme 0%

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🗣️🇺🇸🇬🇧 Anglais requis

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Logo of Alliance for Children's Rights

Alliance for Children's Rights

51 - 200 employés

Fondée en 1992

🏥 Santé

💼 Conseil

🍽️ Alimentation et boissons

Healthcare • Consulting • Food & Beverage

L'Alliance pour les Droits des Enfants est une organisation à but non lucratif dédiée à la défense des droits et des besoins des enfants et des jeunes adultes touchés par le système de protection de l'enfance. L'organisation offre des services essentiels, y compris un soutien juridique, des ressources éducatives et des efforts de réforme des politiques pour garantir que ces populations vulnérables reçoivent le soutien nécessaire pour s'épanouir. À travers divers programmes et initiatives, l'Alliance pour les Droits des Enfants travaille à lever les obstacles à la stabilité et à promouvoir de meilleurs résultats pour les jeunes et les familles affectés par la protection de l'enfance.

Description

• Facilitate planning and implementation of cross-channel digital fundraising campaigns across email, mobile, paid social, paid search, and programmatic • Develop and maintain campaign trackers, quarterly planning sessions, and weekly syncs • Support email and mobile fundraising programs, calendars, campaign delivery, quality control, and donor journey alignment • Review campaign assets for accuracy, audience alignment, donor journey flow, and consistency with strategy • Build working knowledge of Salesforce Marketing Cloud, segmentation, testing, and donor journey development • Serve as internal paid media channel specialist across Meta, search, programmatic, display, and video • Review agency media plans, budgets, creative assets, and optimization recommendations • Monitor ROAS, CPA, pacing, and campaign-level performance; flag risks and opportunities • Maintain paid media learnings, campaign recaps, test results, and historical context • Assist with emergency activations and real-time cross-channel campaigns • Partner across Donor Marketing & Journeys, Brand, and Center of Excellence on full-funnel integration • Contribute to campaign strategies, content and creative strategy, supporter journeys, and shared KPIs • Support website conversion rate optimization using user behavior insights and A/B testing • Identify innovation opportunities including new platforms, lead generation, streaming, AI, and personalization • Build relationships with UNICEF teams and media platform partners • Champion Philanthropy Division values and provide clear expectations and feedback • Audit and improve internal processes and workflow efficiency • Perform other duties as assigned

🎯 Exigences

• Bachelor's degree and 5+ years of relevant experience or equivalent required • Demonstrated experience in digital nonprofit fundraising and/or marketing • Solid understanding of digital fundraising best practices • Knowledge of performance marketing, including email, SMS, and paid media channel strategies and tactics • Knowledge of full-funnel strategy development, donor journeys, lead generation, and brand/performance marketing relationships • Analytical, enterprise-level thinking skills • Experience with digital fundraising and marketing technologies, such as CRM platforms, marketing automation tools, digital fundraising platforms, project management tools, and business intelligence or reporting platforms, preferred • Extremely organized, with strong attention to detail and ability to manage multiple priorities in a fast-paced, collaborative environment • Excellent written and verbal communication skills required • Commitment to UNICEF USA's mission and values

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